Email A/B split testing is a powerful email marketing tactic for marketing teams that want to nurture an email optimization and testing culture and achieve better email campaign results and ROI through testing.
Running an email A/B test means splitting a portion of your mailing list into two (or more), then sending your email campaign with only one difference between the two emails (e.g. two different subject lines). Whichever email performs better tells you something, such as: a shorter subject line performs better than a longer one. Through email A/B testing you can gather enough email campaign data to truly understand what works for your email subscribers and, as a result, you can adopt what you've learned into your next email campaigns. If you're looking for a quick guide on email A/B testing feel free to download our e-book on A/B testing: Keep picking losers? Send winner emails with A/B testing!
You can pretty much run an email A/B test on any content and design component in your email campaigns, such as:
Keep in mind that your email A/B test should be statistically accurate (for stats geeks out there it's called the significance level of your data). As a guideline:
Email A/B testing may seem a simple concept, but finding the right email A/B testing tool can be a challenge. The MailUp platform has its own built-in email A/B testing tool that allows you to: