Direct marketing in a mobile world: a practical guide
Optimizing emails, landing pages, ecommerce, and video
From basic design changes (e.g. larger buttons) to a full remake of everything you do, optimizing your marketing for the mobile world spans a big spectrum of options and budgets.
In this ebook we keep things quick and practical, focusing on a few essential tips to get a mobile-optimized campaign out quickly.
What you will learn
- Emails & Landing Pages (MailUp & Unbounce): key content and code changes to implement in your next email campaign and connected landing page
- Mobile Sales Funnel (Plum Tree Group): an award-winning marketing agency explains how purchasing decisions are made & what to do about it
- Video in Mobile: leading video solutions provider Invodo describes how and why video content can help triple conversions