MailUp and the University of Italian Switzerland break down a year of B2C mailing activities for B&B Hotels, in order to establish correlations between the email structure and important KPIs.
LOVEThESIGN is the Italian e-commerce dedicated to home design. Established in 2012, it is currently undergoing significant international growth thanks to a young and vibrant team.
With over 25 years' history, Maxi Sport is Italy's benchmark chain for casual fashion and technical sports equipment. It has four stores and since 2002, it has been active on the Internet.
With its 770 branches across 18 regions of Italy, 8,000 employees and 1.4 million customers, BPER Banca is a bank belonging to the BPER Group, which is currently ranked the sixth banking group in Italy.
Giochi Preziosi is the leader in the toy industry in Italy. For more than 35 years, Giochi Preziosi has been able to establish itself in Italian and international markets thanks to a dynamic company culture.
With a presence in 150 countries, Slow Food is a large international non-profit organisation committed to studying, protecting and disseminating farming, food and wine traditions all over the world.
Jobrapido, one of the world's largest job search engines, leveraged MailUp to be able to successfully and cost-effectively deliver millions of personalized job alerts and transactional emails.
Coin is Italy's leading upscale department store chain with over 80 stores located in major downtown areas, in Italy and Europe. Coin sells high quality apparel, personal and home accessories, and more.
Moving away from a tier-1 ESP, officialCOMMUNITY finds MailUp's flexible list management and multiple admins the right solution for managing its artists' email promotions and communication.
Tuticket.com is one of the largest ticket office sales providers in Latin America and the US. As a high volume sender, Tuticket.com finds MailUp's deliverability a key component in their emailing.
Coin is Italy's leading upscale department store chain, offering quality apparel, high-end furnishings, home and personal accessories, and more. Its 80+ stores are typically located in historical downtown areas, in Italy and other European countries.
Coin was looking for a way to improve existing communication efforts to increase customer loyalty. The objective was to do so by regularly informing customers about new products and promotions through more targeted messages, based on accurate customer segmentation. To this extent, their CRM system and e-mail marketing platform had to work together.
The main strategy consisted of creating a new "Coin Newsletter", regularly sent to all customers that opted to receive new product announcements and promotions. Additional, more targeted messages were designed for CoinCard holders, Coin's most loyal customers.
In just a few months, Coin was able to increase the number of subscribers to the "Coin Newsletter" by 5%, and boost growth in the number of CoinCard holders.
Jobrapido is currently the second largest international job search engine in the world, delivering 660 million visits per year in more than 50 countries and 16 languages. Its head office is in Milan, Italy. This Case History presents jobrapido's adoption of a MailUp-based solution for the management of large volumes of highly-personalized emails.
Jobrapido has two types of emails: Alerts and Transactional. Each has different content, sending bulk and sending speed requirements. Jobrapido alerts are targeted, personalized job postings for each recipient that need to be delivered within 6 hours. Over 2 million personalized alerts are sent per day, amounting to 60 million a month and 1 billion per year. The content and frequency of the email alerts are based on each customer's preferences. They are also sending messages to four different time zones. Concurrently, Jobrapido's must also send tens of thousands of transactional emails per day to be delivered within 1-2 minutes. These messages contain newsletter subscription confirmation or other helpful information.
The MailUp Solution
MailUp configured two separate accounts optimized to meet two different sets of needs. Account A was set up for Jobrapido Alerts to ensure high standards of deliverability and redundancy, and to guarantee the sending of high volumes of fully personalized messages. MailUp set up four separate consuls to cover four different time zones. The email alert workflow is as follows: messages do not have embedded images and have a size of 20kb or less. For every user in the distribution list, a web service call is made to pass parameters such as: recipient's email address, message subject, message body (html, text), information on the MailUp account to be used, and the Distribution list ID. The message to be sent is added to the queue via a web service call, and MailUp processes the queue in blocks (every 30 minutes) for optimal performance. The send time/date cannot be scheduled. Unsubscribe requests can be managed by the client or directly by MailUp. Account B was set up for all transactional emails and optimized for quick delivery of individual messages rather than bulk mailings. The low latency guarantees the delivery of transactional messages within 1-2 minutes (up to several thousand emails per hour.) Account B leverages the same services and benefits from MailUp's high deliverability.
By creating two separate accounts, optimized for different tasks, Jobrapido was able to leverage MailUp's high deliverability and flexible API to cost-effectively meet two very different sets of needs instead of trying to use a "one-size-fits-all" solution.
officialCOMMUNITY is the Toronto-based industry leader in creation of commercialized online communities for global touring artists, including Elton John, Celine Dion, and George Michael. officialCOMMUNITY converts a large number of fans into direct customers of the artists within a single touring cycle, establishing that artist as a trusted vendor. officialCOMMUNITY is the only company that actually transacts directly in the artist's name.
Moving away from a tier-1 email service provider, officialCOMMUNITY was looking for a flexible and scalable emailing platform that could be used for managing all of its artists' email promotions and communication independently under one roof and accessible to multiple admin users.
The MailUp Solution
Under one MailUp account, officialCOMMUNITY is able to assign each artist to an independent list thanks to MailUp's multi-list environment. For example, the list for Elton John has its own mailing contacts, unsubscribes, statistics, and email settings, which are all independent from the other 20+ artist lists. In addition, the officialCOMMUNITY team is very productive with multiple admins and user permissions. As a high-volume sender, officialCOMMUNITY is fully leveraging the expertise and guidance of our dedicated deliverability team, which monitors proactively their sending delivery rates. This service is offered in our Delivery+ package. OfficialCOMMUNITY also found MailUp's industry-leading Pay per Speed pricing very cost-effective, as the price is based on the speed of delivery of the emails and not the total monthly email volumes or total size of the mailing list. This means that OfficialCOMMUNITY can send more emails during more active touring dates, grow the artists' customer fan base, and add more artists without exceeding their email marketing budget. Does your company need mulitple admins? And multiple mailing lists to manage? Contact us to learn how we can help you how to setup your emailing communications in the most efficient and cost-effective way! "We are very happy with the 3 hour delivery speed and found all the functionality we needed at a fraction of the price. We send to multiple lists from multiple domains through multiple logins. The transition was easy and the MailUp product is solid. Making the switch has been a complete win." Kevin Leflar Co-Founder, President & CEO at officialCOMMUNITY
Tuticket.com is one of the largest ticket office sales providers in Latin America and the US, specializing in the ticket sales of all kinds of events, including music concerts, sports events, and theater. Tuticket.com offers exceptional service to event organizers, accomplishing to plan, distribute, sell, and check the ticket office sales with professionalism
Tuticket.com was looking for a reliable, high deliverability emailing platform that could be used for sending out both marketing emails (e.g. ticket sale promotions) and transactional emails (e.g. notifications) at high volumes.
The MailUp Solution
Tuticket.com is able to send different types of email communications through two custom MailUp accounts, optimized for deliverability: one account is used for bulk, promotional emails and the other is optimized for transactional emails, which are sent through MailUp's SMTP relay. As a high-volume sender, Tuticket.com is fully leveraging the expertise and guidance of our dedicated deliverability team, which is working closely with them on an on-going basis to optimize and monitor the delivery rate and configuration of their sending accounts. This service is offered in our Delivery+ package. Finally, Tuticket.com found MailUp's industry-leading Pay per Speed pricing very cost-effective, as the price is based on the speed of delivery of the emails and not the total monthly email volumes. This means that Tuticket.com can literally send millions of emails per month without worrying about exceeding a certain monthly limit.
"Tuticket.com decided to migrate to the Cloud and we were in the hunt for a good Email Delivery Service. After doing our homework we decided for MailUp, not only is the price very affordable and competitive when you compare them to the market, but also they allow us to grow exponentially in IT terms without worrying about performance and costs, the configuration of the Newsletters Service and SMTP Relay is straight forward and very easy to setup, it took us no more than a few days to get it up and running". Jesus Piñeiro - Director of IT, Tuticket.com
Slow Food Italia attends a large number of shows and events every year, so they needed a tool to convert visitors to new members registered on their database.
The MailUp Solution
MailUp involved Slow Food Italia in the launch phase of Jade, the application designed to collect contacts directly on the iPad, even offline. Tested at the 2015 Cheese Show, Slow Food Italia used Jade to create a digital, personalised form that allowed visitors to subscribe to the newsletter in just a few steps.
The experiment was successful: without hindering the organisation's enrolment activities, Slow Food Italia collected 481 new email addresses. A new database of contacts, followed by a net improvement in their mailing statistics.
As a list building objective, Giochi Preziosi was looking to renew their email database and sign-up new subscribers with a marketing tool that could collect new subscribers from events and trade shows in an easy, fast, and digital way, which would replace paper forms.
The MailUp Solution
Giochi Preziosi chose the MailUp Jade app for iPad to collect event attendees' email addresses at the international toy exhibition G! come Giocare 2015 in Milan, Italy. The first step for Giochi Preziosi was to build a mobile sign-up form on the Jade app. They added their logo, a few images and the following fields: Name, Last Name, State/Province, Email Address.
Giochi Preziosi collected a total of 1978 email addresses at the exhibition. From the total collected, 66% attendees confirmed their interest in subscribing to the Giochi Preziosi mailing list. Through this list building initiative, Giochi Preziosi increased its mailing list size by 5.8%, which was a very positive result for the marketing team.
To usher in a new season of institutional and product communications, BPER Banca needed a tool, that could engage their customers with an ongoing, personalized approach on different channels.
BPER Banca chose the MailUp platform to develop their communication strategy: using email and SMS, the bank developed targeted campaigns to encourage customers to use the Internet banking service.
The campaigns showed excellent results, with KPIs, including OR (Open Rate) and CTOR (Click-To-Open Rate), well above average for the banking & finance sector.