In 2008 NWeb became a Return Path referral partner, which means that we have been approved to give our customers preferred entry into the Return Path Certification program (waived application fee, expedited application process, provisional whitelist placement while the application is being evaluated).
This is the largest and most recognized email reputation system in the world: if you are approved as Return Path Certified, the chances that your messages will be blocked as SPAM are dramatically reduced and your deliverability substantially increased (percentage of messages delivered to the Inbox).
The Return Path certification program covers a large portion of the B2B and B2C market (more than 2.1 Billion mailboxes worldwide). It is used by large providers such as MSN, Windows Live, Hotmail, AOL, Yahoo!, as well as important anti-spam filters such as Spam Assassin, IronPort Systems and Barracuda Networks.
The receiving servers trust Return Path certification because only senders that meet strict quality requirements are allowed into the program.
Recent studies have shown that businesses that have been certified experience an average 27% lift in overall inbox delivery rate, which often translates into better overall campaign results, including a higher click-through rate (CTR).
Among the many benefits there is the recent announcement by Microsoft that senders that have been Return Path certified will receive preferential treatment in Windows Live Hotmail. The most significant one is that images are loaded and links are authorized by default. Images being unblocked is a benefit that applies not only to Hotmail, but also Yahoo! and Myspace, which on their own represent over 50% of consumer mailboxes.
Return Path certification is used by many ISPs and domain name providers like Charter, Comcast, Cox, Earthlink, Go Daddy, Hotmail, MSN Telus, Time Warner, Windows Live Hotmail and Yahoo!, and is used by millions of companies that use anti spam filters such as Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark. The certification also includes Declude Junkmail, ActiveState and SpamBouncer.
"By becoming a partner in the Return Path certification program, NWeb enables its clients to reach the best possible delivery rates, while enjoying substantial savings" said Ken Takahashi, Vice President of Global Channels at Return Path "We are happy to see that our program is helping companies like NWeb solve real issues faced by their customers".
"Becoming a Return Path referral partner allows us to offer a very trustworthy service to our customers" explains Nazzareno Gorni, General Manager ofi MailUp, "This is a program that benefits both businesses and their clients, ensuring that good messages go through, while real spam does not".
MailUp, our professional email marketing system developed by NWeb, meets all the technical requirements set by Rerturn Path. Through the program, NWeb gives its customers a way to ensure that their marketing campaigns are even more effective.
Through MailUp you can also activate other Return Path services, including , tra cui Mailbox Monitor (to verify that a certain message is indeed delivered to the inbox of the main email providers, before sending the campaign), and Email Analysis (to review how the message is rendered by the most popular email clients: 75 compbinations including Outlook, Outlook Express, Lotus Notes, Gmail, Tiscali, Thunderbird, Blackberry, IPhone...).