Return Path Email Certification

Largest and broadest email whitelist

1. LARGEST & BROADEST COVERAGE EVER

Certified program members gain special privileges at over 2.1 Billion inboxes worldwide. Safe senders experience improved delivery to over 300 million inboxes. This provides program members access to the largest and broadest whitelist in the email universe. No other product or service can match the depth of coverage offered through email certification from Return Path.

2. IMPROVED DELIVERY TO HOTMAIL, YAHOO!, COMCAST & MANY MORE WORLDWIDE

Certified program members receive preferential treatment at two of the world's largest ISPs - Hotmail and Yahoo! as well as hundreds of other ISPs and filtering companies. This results in higher inbox delivery rates, which is the foundation of higher response rates. Program members average a 27% lift in overall inbox delivery rates--some get over a 40% lift. The coverage list also includes GoDaddy, Cox, Comcast, Road Runner, Earthlink, key international domains and hundreds more. View the full coverage map

3. UNBLOCKED IMAGES

With email, what you see may not be what your subscriber gets. For Certified senders, images are automatically enabled at Windows Live Hotmail and Yahoo! so you can focus on optimizing your campaigns for higher response and improved subscriber experiences.

4. ACTIVE LINKS

ISPs automatically block links to protect subscribers from spam and phishing scams. As part of the network of trust, your email will be delivered with links automatically enabled. This way, you’ll never miss a click!

5. BYPASS ISP SPAM FILTERS

Leading ISPs rely on Return Path’s Certification program to differentiate legitimate businesses from spammers. In fact, hundreds of ISPs currently use our whitelist to make email filtering decisions including Hotmail, Yahoo!, GoDaddy, Cox, Earthlink, Road Runner, Comcast and hundreds more.

6. BYPASS WEB SECURITY FILTERS

Certified senders will experience improved email delivery at thousands of businesses that use filtering solutions from Spam Assassin, IronPort Systems and Cloudmark making this an ideal solution for not only B2C marketers but B2B marketers as well. View the full coverage map.

7. BYPASS ISP VOLUME FILTERS

Certified members also benefit from no hourly throttling limits at Hotmail, assuring timely inbox delivery and providing the flexibility responsible email marketers deserve.

8. TRUSTED UNSUBSCRIBE

Certified members benefit from the trusted “unsubscribe” button on the Windows Live Mail interface. This allows subscribers to opt-out instead of reporting a complaint; a situation that could negatively affect your email reputation and disqualify you for email certification.

9. BYPASS CONTENT FILTERS

Program members receive a beneficial initial score with SpamAssassin filtering. This enables email senders to use words and phrases that may have traditionally caused their email to be filtered. Because of your trusted status in the program, using words like “Free shipping,” “Lowest Price” or even making “Guarantees” will not impact your deliverability. Now you can focus on creating the optimal offer, survey or newsletter without compromise and with confidence that your message is delivered to the inbox.

... more >