The Marketing+ package includes 4 important features that allow you to use more advanced filters when segmenting subscribers, automatically send messages when certain events occur (e.g. someone's birthday), create forms that can be used to update subscriber information, and store up to 40 different pieces of information in your subscriber database (40 customizable fields).
Advanced Filters
This feature gives you access to advanced filtering capabilities that can be used both when segmenting your customers and when viewing statistics. There are three kinds of filters that you will have access to:
Personal Data Filters
These filters use data stored in your subscriber database. For example, you could create a filter that groups all male subscribers that are between 18 and 25 years old (assuming you have that information available in your contact database). Each filter can be based on any of the fields used in your database, which gives you a tremendous amount of flexibility. Activity Filters
You can filter subscribers based on actions that they did or did not take. For example, on whether they opened certain messages or not, whether they clicked or not, whether they clicking on links containing certain keywords or not, whether they subscribed or did not subscribe within a certain timeframe, etc. You can combine multiple filters (AND, OR) and apply a date range. Geolocation Filters
Based on the IP address of the user at the time a message is opened or a link is clicked on, the system determines with good approximation where the user is located. Geolocation filters use that information to allow you to segment users based on whether they are always, sometimes, or were at least once in a certain location.
Autoprofile
The "Autoprofile" feature allows you to create unlimited forms that you can use to ask your customers/subscribers to add/edit information that is stored in your MailUp console. For example, you could ask your customers to add their birthday if they want to receive a special offer on that date. You can create all kinds of one-page forms and link to a form from any e-mail sent with MailUp. For example:
- Update your contact information
- Help us better understand what you are interested in
- Are you satisfied with our service?
- Add information to your profile and you can win these exciting prizes
- Fill out this survey for a chance to win...
Features:
- Create an unlimited number of forms
- Send the form to unlimited recipients
- Let unlimited recipients fill out the form
- Store the information in up to 40 different fields
You will need a basic knowledge of HTML to create customized HTML forms. Technical support on creating customized HTML forms is not part of standard MailUp support. You will need to purchase some ad-hoc support at our hourly rate for assistance.
Triggered Messages
This sophisticated feature allows you to automatically send messages based when a certain event occurs. For example, you could automatically send a special discount coupon on a person's birthday. The feature includes:
- create unlimited event-based messages
- define when they are active
- define when how often they will be sent (e.g. daily, monthly, annually, one-time)
- define which events trigger the sending of the message by combining multiple filters (e.g. send second message if first message was not opened; or send a welcome message N days after subscription)
- send the event-based message to a specific group or to any subscriber
- update user information via the MailUp APIs, then send automatic messages based on that information
For example, you could store in a custom field the date of the last order placed on an e-commerce store, then send a customer satisfaction survey message N days after the order has been placed. NOTE: this example assumes that you have the ability to use the MailUp API to populate your contacts database with such information.
Upgrade to 40 custom fields
MailUp normally provides you with 10 custom fields for storing subscriber information. With Marketing+ the number of custom fields is increased to 40. Each field can contain a maximum of 100 characters.
Marketing+ Pricing
The price of this option is linked to the bandwidth that you are subscribing to. If you decide to upgrade your bandwidth, the price may change. Marketing+ Pricing Table| MailUp Bandwidth (in Kbyte): | Marketing+ Monthly Cost ($) |
|---|
| 1 | 53.00 |
| 2 | 64.00 |
| 3 | 75.00 |
| 4-6 | 86.00 |
| 7-8 | 98.00 |
| 9-10 | 109.00 |
| 11-20 | 120.00 |
| 21-40 | 143.00 |
| 41-80 | 233.00 |
| 81-160 | 255.00 |
| 161-200 | 278.00 |
| 201-230 | 300.00 |
| 231-450 | 368.00 |
| Over 451 | 548.00 |
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