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A/B Testing
- Automatic testing to try different versions of the same message: indicate what portion of total recipients should be used for the test
- Once the test has been completed, the best performing message is automatically sent to the rest of the list
- Overall campaign performance can improve by 30% or more
How it works
You will test different variations of the same message by sending them to a random picked portion of your list. You can choose:
- which versions of the message to use for the test
- what percentage of users to send the message to (e.g. 20% of the total number of recipients)
- how to measure success (e.g. open rate)
- how many hours to wait for the test to be carried out
Once the test is over, the best performing message - determined according to the settings you configured - will be sent to the rest of the recipients.