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A/B Testing

A/B Testing
  • Automatic testing to try different versions of the same message: indicate what portion of total recipients should be used for the test

  • Once the test has been completed, the best performing message is automatically sent to the rest of the list

  • Overall campaign performance can improve by 30% or more

How it works

You will test different variations of the same message by sending them to a random picked portion of your list. You can choose:
  • which versions of the message to use for the test
  • what percentage of users to send the message to (e.g. 20% of the total number of recipients)
  • how to measure success (e.g. open rate)
  • how many hours to wait for the test to be carried out
Once the test is over, the best performing message - determined according to the settings you configured - will be sent to the rest of the recipients.