Ecommerce merchants reach their customers more effectively and increase sales with the MailUp extension for Magento, available free of charge for Enterprise and Community platforms on the Magento Connect Marketplace.
Synchronize subscription preferences, customer info, and order data
Grow sales with triggered messages (e.g. post purchase discount)
More emails in the inbox, even the ones sent from Magento
At the store view level in Magento, you can now configure the MailUp extension to manage subscription email preferences and customer data for multiple storefronts. Each storefront can be linked independently to a list in MailUp, keeping each piece of information specific to each storefront. No more overlapping of data! (Few other email extensions provide multi-store support!). Directly in your Magento Admin, manage the MailUp Settings under System > Configuration > MailUp.
The extension can be installed within a couple of minutes through the Magento Connect Manager from your Magento admin console. Once installed:
With the customer data transferred from your Magento store, you can set up automated, triggered email campaigns in MailUp, including:
It happens quite often that ecommerce stores experience deliverability problems: some or all of the transactional messages sent by the store end up in their customers' SPAM folders. It can be a serious issue as customers may not see important messages such as order confirmations, shipping confirmations, password reminders, etc.
This scenario is quite common and it's due to the fact that the SMTP server used by the ecommerce system - which often is a shared SMTP server used by many other Web sites hosted by the same Web hosting company - might be suffering from a low-reputation problem. The low reputation of the sending server directly affects you - the sender - translating into transactional messages not getting delivered into the inbox.
The solution is to change SMTP server, and use a high-deliverability one. Starting with v8, MailUp includes a new feature called SMTP+, which allows you to use your MailUp account as your SMTP server.