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Creating Effective Email Messages

400 professionally designed templates

400 professionally designed templates available in all sorts of layouts and color schemes, and with vector imags. They are optimized for the most popular email clients, and follow "best practices" in order to avoid being classified as SPAM by filters such as MS Outlook's Smart Screen Technology (Note: this refers to the structure of the message, not the content).
Templates

Add & edit templates

Easily edit the existing templates, add new ones, and save any message as a template. Browse the templates using the template selection wizard. Search by theme (e.g. offers, Christmas, color scheme, etc.). Load as many new templates created elsewhere as you wish.

Custom-designed templates

Hire our professional designers to create the perfect template for your next campaign, optimized for the most popular Web and desktop email clients. We'll work with you with a initial consultation, and present three proposal consistent with your existing branding.

Personalize system messages

All messages shown (Web pages) or sent (email notifications) by MailUp can be customized (e.g. "subscription confirmation" message).

Multilingual

Segment recipients by language and associate different system messages and Web pages with each language. It's easy to do with MailUp's support for unlimited lists. In addition, you can any message translated professionally within 72 hours with the optional translation service.

Edit and clone

Edit a message at any time, even if it is already being sent (so remaining recipients will get the corrected version). Quickly clone an existing message.

Automatic message check

Before the message is sent, the system automatically checks:
  • message size: to ensure that it's within the limit you set
  • existence of unsubscribe link
  • tracking links
  • correct setup of embedded images (if any)
  • attached files (if any)
  • dynamic tags: whether they've been correctly setup and formatted
  • broken links, to ensure that there are none
  • HTML formatting, to ensure consistence with W3C guidelines
  • compatibility with mobile devices

Copy and paste your HTML

Advanced copy and paste of existing HTML: automatically clean-up MS Word documents; clean up existing HTML (e.g. font tags); paste from an existing Web page and all images are inserted as absolute URLs to the existing image location.

Image management

Images inserted in your messages can reside in your MailUp console or on a remote server. Your console comes with 25MB of storage space, expandable for a small fee. Built-in tools allow you to create image maps (different links from different areas of the image), and to resize your images.

Embedded images

Mhtml messages, mime mtml, based on the Multipart/related standard, with embedded images, attached to the message and displayed immediately inside the message text, even in the email clients that normally block images (e.g. MS Outlook, Gmail, Thunderbird, Hotmail...).

Files and attachments

Attach a file to a message, or upload it to your MailUp console and automatically add a link to it in your message (without attaching it).

Dynamic fields

Use the message Setup Wizard to choose how to populate the name of the recipients, based - for example - on the Name and Last Name dynamic fields. Requires Message+.

Admin notes

Associate notes to any message so that you can keep a history of admin comments that pertain to a specific campaign.

Social media sharing

Let your recipients share any message on social networks like Facebook and Twitter, and track the viral marketing effect that this creates.

Use your Web pages

If you prefer, you can use your own Web pages for system messages, instead of the ones generated by MailUp (e.g. subscription confirmation page).

Automated messages

Customize the messages that MailUp sends automatically (e.g. the automated opt-in and opt-out confirmation messages): use text, HTML, or load an external page. Add parameters to pass to an external script when a user subscribes or unsubscribes.

Automatic message archiving

Automatic online archiving of messages that have been sent: specify which messages should be archived, and whether the archive is accessible for public viewing. Add and remove messages to/from the archive. Edit and send any message from the archive.

Character count

See how many words and characters a message contains.

Friendly message editor

Use the advanced, user-friendly WYSIWYG editor (What You See Is What You Get) to edit your HTML email messages. Create tables, insert images, add links, add social media sharing icons (Twitter, Facebook, ...), etc.

Full screen editing

Switch to a full screen view of the message editor with one click. It's easier to work on your message when you have the entire screen at your disposal.

HTML code editor

Quickly edit the code and preview the changes side by side. Or use the simplified code editor in the footer of the edit message window, without opening another window.

RSS feed-based message

Create a messages based on a RSS/ATOM feed. Configure multiple, incoming feeds. Select a message template to use, then choose which elements of the feed to include in your message. The message is then created automatically, with pre-formatted text and links, ready to be sent.

Forward to a friend

Instantly add a "Forward to a friend" link to any message.

Custom "Reply-To"

Specify the "Reply-To" address for your messages, and the envelope-sender (return-path), which is used by servers to report errors (e.g. bounces).

Multimedia

Add to your messages:
  • Multimedia elements (e.g. auto, video). Note: keep in mind that not all email clients might be able to handle them.
  • Adobe Flash animations
  • Adobe Spry widgets in the message pages.