MailUp API: integrating with other applications

Leverage MailUp's advanced messaging features

MailUp is an open system: you can leverage a vast array of APIs to connect our robust multichannel direct marketing system with external databases, CRM systems, CMS, ecommerce applications, ERP systems, Web analytics applications, etc.

New in MailUp 8: Webhooks and SMTP relay service

New in MailUp 8 are configurable Webhooks, which allow for quasi real-time integrations from MailUp back to your app. For example, your app can be notified automatically, via a customized Webhook, when a recipient unsubscribes or updates his/her profile.

Also new in MailUp 8 is SMTP+, which allows you to use your MailUp account as an SMTP relay service. Now you can send emails through MailUp, from your app (e.g. your ecommerce system), with high-deliverability and statistics.