Investor Relations
November 4th 2015 | by Andrea Serventi

MailUp launches the new BEE, the version 2.0 of the drag & drop editor

Totally redesigned, the new BEE allows you to create more effective emails and newsletters that have a greater degree of flexibility and personalisation in their design, thanks to advanced functions, new graphics templates and greater compatibility with mobile devices.       

Milan, 4 November 2015. MailUp S.p.A. (MAIL.MI) (ISIN IT0005040354) announces the launch of the new BEE, the version 2.0 of the drag & drop editor integrated into the platform. Released together with MailUp 8.9 and just a few weeks after the launch of Jade (www.mailup.com/jade), BEE has been completely rewritten and redesigned to offer greater flexibility in the graphic design of emails. Maintaining its particular features – intuitive technology and drag & drop – BEE version 2 (www.mailup.com/features/email/create-email) offers new functions and improved performance to create high-impact, responsive emails.

The introduction of structures, new types of modules that can be dragged into the message and filled out with content as desired, allows for greater control, flexbility and personalisation across all email components. The new version of BEE offers the user many new graphics templates, professional in design and suitable for all types of communication: promotions, transactional emails, surveys and more besides. Ready to use and personalizable. BEE also presents greater compatibility with mobile devices: the optimisation of HTML code allows for perfect visualisation of emails on smartphones and tablets, particularly with regard to certain clients that did not previously guarantee optimal results, such as the Gmail application for Android. As well as the new BEE, the release of MailUp 8.9 also brings new functions for the configuration of automatic mailings, the management of recipients and SMS.

Available to all MailUp customers, BEE can be used by requesting a 30-day free trial of the platform at www.mailup.com or at beefree.io (registration not required).

Nazzareno Gorni, CEO of MailUp, states: “At MailUp we are convinced, and the figures confirm this, that a careful and effective design is the key to the success of any promotional campaign. For this reason we are proud to launch the new BEE, an editor that allows everyone to design email and newsletter graphics, without needing to have HTML language knowledge or be email designers. With the aim of creating the Best Email Editor on the market – because this is what BEE means – we want to continue to invest in the research and development of cutting-edge tools for email marketing”.

Download the press release: pr4_11_15_MailUp_BEE v2