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Founded in 2000, 6sicuro was Italy’s first online car and motorcycle insurance comparison site. Since then, the site has helped millions of people to find the cheapest option that suits their needs. Thanks to the site’s blog, 6sicuro offers its users daily news and insights about savings, finance, tax and technology.
Open rate
Total clicks*
Organic blog visits*
Marketing Manager, 6sicuro.it
Thanks to MailUp’s BEE editor, I was able to significantly improve our Email Marketing campaigns, especially in the implementation phase. Creating a message is something that everyone can do, even those who are unfamiliar with HTML. What’s more, being able to share my creation with my collaborators allows me to immediately visualize the changes that we’re experimenting with
If you have a consistent Content Marketing program, start researching the topics that are of most interest to the recipients, cross-referencing Analytics data, news and seasonal search peaks.
Define email templates that can satisfy different communication requirements. There are two fundamental characteristics: a modular structure and a totally responsive design.
Develop A/B testing that allows you to understand which topics receive the most interest, which type of subject line encourages people to open emails, and which call to action generates the most clicks.
Before sending a message, share it with Collaboration in order to request approval to send or to allow other members of your team to contribute to the campaign.