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Founded in 2000, 6sicuro was Italy’s first online car and motorcycle insurance comparison site. Since then, the site has helped millions of people to find the cheapest option that suits their needs. Thanks to the site’s blog, 6sicuro offers its users daily news and insights about savings, finance, tax and technology.
Marketing Manager, 6sicuro.it
Thanks to MailUp’s BEE editor, I was able to significantly improve our Email Marketing campaigns, especially in the implementation phase. Creating a message is something that everyone can do, even those who are unfamiliar with HTML. What’s more, being able to share my creation with my collaborators allows me to immediately visualize the changes that we’re experimenting with
The solutions offered by MailUp allowed 6sicuro to increase the average newsletter open rate from 15.8% in 2015 to 17.6% in 2016, with a consequent surge in the average click-through rate, which rose from 15.9% to 29.9%.
After consolidating the positive trends of the previous year, 2017 saw 6sicuro experimenting with new sending solutions whose results will be periodically analyzed by the company.
We can summarize as follows: