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Established in 1978, Giochi Preziosi is the market leader in in the toy industry in Italy. For more than 35 years, Giochi Preziosi has been able to establish itself in both the local Italian and international markets thanks to a dynamic company culture and responsiveness to market changes.
Web & Social Media Specialist | Giochi Preziosi
The Jade app was a great find! We configured the app and created a sign-up form in seconds. We were able to collect email address from many attendees, even while offline. Because of this, we’ve decided to use the Jade app in our next promotional events and tours.
Giochi Preziosi collected a total of 1978 email addresses through the MailUp Jape app at the G! come Giocare exhibition. From the total collected, 66% attendees confirmed their interest in subscribing to the Giochi Preziosi mailing list.
Through this list building initiative, Giochi Preziosi increased its mailing list size by 5.8%, which was a very positive result for the marketing team.
Another positive result is the click-through rate – 36.38% – for the follow-up email, which was twice as much as other campaigns on average.