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Italo is the first private high-speed rail network operator in Italy, and the first operator in the world to use the new Alstom AGV train, which holds the high-speed train record. With its fleet of 25 trains, Italo provides journeys with a wide range of entertainment and personalized services in absolute comfort, geared towards the needs of all types of travelers.
To increase the national coverage of its service, Italo approved the purchase of 12 new trains from Alstom. These “EVO” trains are the evolution of the “Pendolino” family with proven reliability and high performance, and will join the fleet from December 2017.
Italo’s mission is to provide passenger services on high-speed rail lines, innovating content and enhancing the travel time.
* Compared with the same quarter of the previous year before the improvements introduced with MailUp.** From DEM.
Direct marketing & Social Specialist
We wanted an easy and fast tool to support our business strategy. The MailUp platform is the perfect tool for growing our audience and keeping our customers.
Thanks to the personalized templates developed with BEE, Italo can independently manage and tailor its campaigns by type of recipient, streaming and boosting the time efficiency of its various communications.
The responsiveness to promotional emails was optimized, increasing the performance of activities on its purchasing channels and on the communications themselves.