LOVEThESIGN is the Italian e-commerce dedicated to home design. Established in 2012, it is currently undergoing significant international growth thanks to a young and vibrant team who, every day, select the best design products and latest furnishing trends. In 2015, it was named Best E-commerce Website by Netcomm.
In LOVEThESIGN’s first year of business, it needed to integrate a platform to handle email mailings with business intelligence data relating to the customer base, which all the data of subscribers to the website and newsletter merges into. With the integration between MailUp and other corporate databases, LOVEThESIGN can handle targeted and personalized communications by setting up automatic campaigns, triggered by the interests and data collected from the user’s browsing.
LOVEThESIGN gears its strategy towards streamlining the relationship with its e-commerce registered users. The first step in this direction is to ensure that those who land on the website from emails are automatically logged in, which can be done by linking the email address parameter in linked URLs (known as the token). The user can then start browsing smoothly, adding products to their cart and completing purchase in as few clicks as possible. What’s more, if the user is logged in, the CRM can track their preferences and trigger personalized re-engagement campaigns. From the time of registering, a stream of triggered emails will guide them towards making purchase in a smooth and effective way.
The first triggered email (24 hours after registering) welcomes the user to the e-commerce with editorial-style engaging content, aimed at introducing the categories of goods and website communications. Special attention is paid to the display on mobile devices.
Member Get Member
Three days after registering, an email is sent that encourages the user to invite their friends to the website, with the incentive of a coupon both for the inviter and invitee.
CRM First Purchase
If, within the first 7 days, the user does not complete a purchase, an email is triggered containing a small time-restricted discount and a selection of products from the best seller category. The goal: to transform subscribers into actual buyers as quickly as possible.