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By adapting customer satisfaction and marketing tools to its target business sector, Loytrend is developing customer loyalty strategies to enable stores, franchises and large companies to boost their revenues and enhance their brand identity.
* Compared to January 2015. ** Calculated based on the increase in total turnover.
IT Manager of Loytrend
MailUp is crucial for cultivating relationships with loyal customers by informing them of promotions and updates. What’s more, by integrating MailUp to our loyalty platform, we can add key data to emails such as card point balances to emphasize value and benefits.
SMS was shown to be crucial for the strategy’s success, as the CVG target was particularly responsive. To the 20 thousand SMS sent with MailUp, as many as 5,500 contacts reacted by going to their nearest store. What’s more, by comparing the results of the mailings sent from the MailUp platform with sales data recorded on each customer’s card, CVG was able to accurately measure the campaign’s conversion rate.