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On 12 December 1971 in Paris, a group of doctors returning from the Biafra tragedy, together with a group of journalists, decided to set up a humanitarian organization that made medical care and bearing witness its core pillars. This organization is Médecins Sans Frontières. Nearly 50 years on, MSF is now the world’s largest independent medical-humanitarian organization.
Head of Digital Médecins Sans Frontières Italy
Email marketing is now a fundamental part of our digital strategy. We are able to achieve major goals in fundraising and communication. Thanks to MailUp platform’s advanced features, our email campaigns results are constantly improving.
Médecins Sans Frontières’ new fund-raising campaigns have brought about successful results: the attrition rate (percentage of regular donors who have backed out) is on a downward trend, reaching -17%.
Whereas, the upgrading rate has gone in the opposite direction, i.e. the number of regular donors who have increased their regular offerings is up by 18%. Likewise, one-off donations have increased by 14.19%.