officialCOMMUNITY is the Toronto-based industry leader in creation of commercialized online communities for global touring artists, including Elton John, Celine Dion, and George Michael. officialCOMMUNITY converts a large number of fans into direct customers of the artists within a single touring cycle, establishing that artist as a trusted vendor. officialCOMMUNITY is the only company that actually transacts directly in the artist's name.

Moving away from a tier-1 email service provider, officialCOMMUNITY was looking for a flexible and scalable emailing platform that could be used for managing all of its artists' email promotions and communication independently under one roof and accessible to multiple admin users.
Under one MailUp account, officialCOMMUNITY is able to assign each artist to an independent list thanks to MailUp's multi-list environment. For example, the list for Elton John has its own mailing contacts, unsubscribes, statistics, and email settings, which are all independent from the other 20+ artist lists. In addition, the officialCOMMUNITY team is very productive with multiple admins and user permissions. As a high-volume sender, officialCOMMUNITY is fully leveraging the expertise and guidance of our dedicated deliverability team, which monitors proactively their sending delivery rates. This service is offered in our Delivery+ package. OfficialCOMMUNITY also found MailUp's industry-leading Pay per Speed pricing very cost-effective, as the price is based on the speed of delivery of the emails and not the total monthly email volumes or total size of the mailing list. This means that OfficialCOMMUNITY can send more emails during more active touring dates, grow the artists' customer fan base, and add more artists without exceeding their email marketing budget. Does your company need mulitple admins? And multiple mailing lists to manage? Contact us to learn how we can help you how to setup your emailing communications in the most efficient and cost-effective way!

"We are very happy with the 3 hour delivery speed and found all the functionality we needed at a fraction of the price. We send to multiple lists from multiple domains through multiple logins. The transition was easy and the MailUp product is solid. Making the switch has been a complete win."

Kevin Leflar Co-Founder, President & CEO at officialCOMMUNITY

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