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officialCOMMUNITY is the Toronto-based industry leader in creation of commercialized online communities for global touring artists, including Elton John, Celine Dion, and George Michael. officialCOMMUNITY converts a large number of fans into direct customers of the artists within a single touring cycle, establishing that artist as a trusted vendor. officialCOMMUNITY is the only company that actually transacts directly in the artist's name.