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Located in the heart of Maremma Toscana, Terme di Saturnia Spa & Golf Resort is one of the most famous wellness facilities in the world. In addition to its thousand-year-old thermal spring, with waters reaching 37°C, Terme di Saturnia includes a 5-star hotel, the Aqualuce Restaurant and the gourmet Acquacotta with 1 Michelin Star, an award-winning spa as well as an 18-hole golf course. Terme di Saturnia Spa & Golf Resort is a member of The Leading Hotels of the World.
* Compared to the same period of 2016
Web Marketing Coordinator, Terme di Saturnia
MailUp is a great ally for our marketing activities. The flexibility and integration allows us to communicate with the entire database, divided into client types, in a way that is targeted and traceable. With the filters, we can customize all mailings and check their performance analytically.
The two offers generated a 37.06% rise in bookings directed at the Booking Engine compared to the same period of 2016, and a 23.25% increase in turnover.
Moreover, in the same period, cross-selling strategy direct conversions generated an increase in bookings of around 100%. Terme di Saturnia has analytically calculated that MailUp’s direct conversion value was 12%.