Discover the MailUp resources that teach you about email marketing strategies and techniques and provide practical advice for relevant campaigns.
One problem with emails is that it’s easy to forge them, pretending – for instance – to be someone that you are not. Email authentication technology helps solve this issue by allowing antispam filters to verify the identity of those that are sending the message.
First of all, the message must meet some basic standards that are meant to ensure that the message arrives in the inbox, and not in the junk folder. In addition, the message should follow a series of best practices so that it is correctly displays in different Web (Gmail, Outlook.com, AOL, etc.) and desktop (Outlook, Thunderbird, Eudora, etc.) email clients.
Phishing is responsible for billions of dollars of damage. Unfortunately email authentication techniques are not enough. DMARC adds another layer to the equation, allowing senders to instruct ISPs to block messages that don’t “pass the test”.