Data Analysis & Performance

Analyze data to set up a data-driven strategy and improve performance.

All the power of data in your hands

Do you want your email marketing campaign to perform better? The answer is in the data. An analysis of the information available within the database and the reports of past campaigns allows us to set up a strategy to improve KPIs and segmentation of future data-driven campaigns: each strategic choice must, therefore, be based on obtained data analysis. Through these analyses, our data scientists will define a strategic intervention plan with you to improve future performance.

Know your database

Learn to interpret your contact lists' profiles by reading the registration rates, your data lifetime, and the unsubscription funnel.

Identify weaknesses

Together with our data scientists, examine campaign sending flows to discover trends and critical issues that cause a possible performance slowdown.

Review the strategy

Starting from the report generated, our specialists guide you in defining a new strategy. This involves a real intervention plan to strengthen and improve campaign performance and its related return on investment.

Maximize campaign performance

“Only 32% of marketers say that they have already started data-driven strategies.”

Cinzia Marini
Business Intelligence Manager, MailUp

Our work with Italo

Italo is the first private Italian operator on the high-speed rail network and the first operator in the world to use the record-holding Alstom AGV train.

Read the case study