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Amnesty International has worked on defending human rights since 1961. Seven million supporters, members, and activists in more than 150 countries and territories are all engaged in campaigns to end serious violations of human rights.
Success email OR
Success email CTOR
Success email OR*
CTOR vs sector average
* With respect to regular newsletters.
Head of Digital Unit Amnesty International
Flexible, fast and intuitive: these are the rewarding characteristics of the MailUp platform. Thanks to the database’s filters system, tracking, analysis, and comparison tools, MailUp allows us to filter clusters of contacts and thus build a “warm” relationship with our closest supporters.
Treat campaign signatories as part of the association. Create a relationship and inform them of any progress made thanks to their contribution.
To communicate with supporters, use the same communication channels you did the first time you began contact with them. In doing so, you can count on your message being recognized.
Remember the types of causes each user gave a donation for. You can reuse them to build sending segments, to personalize and make your communication activities more and more consistent.