Database Building & Enrichment

Grow your database and keep it current.

Create a database of people, not just contacts

Your customers are much more than email addresses or phone numbers. If you want to start a real dialogue with each customer, then learn their tastes and engage them through interesting content. Database building means gathering the right information. This way, you get to know your customers and learn how to make them fall for your brand. But that is not enough: on average, 30% of addresses are lost due to errors or unsubscriptions in just one year. Launching long-term database enrichment strategies is key to ensuring your database is always current. Build your database together with our team of specialists. We select the most relevant information for customizing campaigns, building personalized forms, and identifying the best entry points to acquire new contacts.

Lead Generation

Generate new email and SMS contacts: the more contacts in your mailing lists, the more leads you can convert into new customers. Obtain new contacts through a registration form, automatic management of suspended recipients, and by using a consistent brand identity visual in your transactional emails and dialogue windows.

Differentiate entry points

Multiply your communication subscription spots to maximize the user's exposure. Do so by creating a registration form via multi-channel pop-ups, embedding a button on the site's most visited pages, and integrating Facebook Lead Ads and Facebook Apps, as well as installing Jade for retail activity and events.

Welcome new contacts

74.4% of consumers expect a welcome message when they sign up for a site or service. Start your relationship off on the right foot with each recipient by sending different welcome emails (or a welcome series) for each entry point.

Keep in touch with your customers

Customers may change their email, city, and preferences. Set up self-profiling campaigns by inviting users to update their information in exchange for a bonus or valuable content.

Awaken inactive contacts

Users who do not open or click your emails damage your deliverability. This negatively affects reputation and ROI. Locate these contacts in your database and set up ad hoc reactivation campaigns to get them back on track with the funnel.

Ask for consent

Your customers can change their minds over time. Set up submissions to verify valid consent in receiving communication. This allows you to update the authorization given to you at the time of registration, keeping the engagement level of your lists high.

Email strategy consultancy

Trust the advice of a dedicated account manager to monitor the data life cycle, compare it to your target market trends, and set up a data-driven strategy.

Start building your database right away

“Inactive contacts (or zombies) damage the sender reputation. Set up reactivation campaigns to update the data and increase the engagement rate.”

Giorgia Meroni
Senior Account Manager, MailUp

Our work with Giochi Preziosi

Giochi Preziosi is a leader in the Italian toy market. For over 35 years, Giochi Preziosi's dynamic business philosophy has allowed it to establish itself locally and internationally.

Read the case study