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Sending is not enough. According to ReturnPath one out of five commercial emails is not delivered to the inbox. The messages may reach the recipients, but end up in their spam folder and still be calculated as a delivered message. With Deliverability Suite, you'll have the tools and know-how to optimize your delivery rates right at your fingertips.
How to react to a steady performance decline? The decline may be hiding a bigger pitfall. The report highlights a critical issue.
The brand domain had been abused for sending fraudulent messages. The sudden flow of unauthorized emails damaged the domain reputation, causing a sharp decline in open rates.
The Deliverability team stepped in and added a DKIM signature to the brand's emails. This certifies their validity and cannot be faked by third parties, thus allowing the delivery of authorized emails and blocks illegitimate mailings.
Once the test phase was completed, the brand returned to its original mailing volumes, witnessing a parallel increase in open rates.