License agreement for the use of the MailUp Platform

 

MailUp S.p.A. with registered office at Viale Francesco Restelli 1, 20124 Milan (MI), Tax Code and VAT Code 01279550196, in the person of its pro tempore legal representative (hereinafter “MailUp”) and the Client, identified with the information provided by completing the relevant personal information form, which, through its Legal Representative or special attorney authorized to enter into this Agreement in the name and on behalf of the party he/she represents (hereinafter, the “Client”), (each the “Party” and, collectively, the “Parties”), accedes to this  Agreement (as defined below, in short the “Agreement”)

whereas

  1. MailUp is a company specialized in the digital marketing and digital communications sector;
  2. MailUp has developed and designed an on-line digital platform accessible through the Internet using the modality “Software As A Service” (the “MailUp® Platform”) which enables the user to directly manage, in its own, marketing campaigns and on-line communications in general using different messaging channels (E-mail, sms, Social Networks);
  3. The MailUp® Platform is a tool reserved to professional users and the Client undertakes to use it exclusively in connection with its professional business and for purposes related to it.

In consideration of the foregoing recitals, the Parties agree and stipulate the following License Agreement for the Non-Exclusive Use of the MailUp® Platform.

The recitals and schedules (external links) to the Agreement, and in particular the Terms of Use, constitute an integral and substantive part hereof.

Section 1. Definitions.

In connection with this Agreement, set forth below are the meanings of recurring terms and expressions used herein:

Activation date”: means the date notified by MailUp to the Client upon activation of the platform, as a result of an online order (E-commerce);

AGCOM Resolutions”: means the Communications Authority’s Resolution No.  42/13/CIR and subsequent additions and amendments viewable at the address: http://www.agcom.it/default.aspx?DocID=11527;

Agreement”: means this document supplemented by the Terms of Use;

Antispam policy”: means the policy viewable at the address: http://www.mailup.it/informativa-privacy/antispam-policy/;

Database”: means the contents of messages sent by the Client and the master records of the recipients of the communications;

Credit SMS Table”: means the Table viewable at the address http://www.mailup.com/pricing/sms/;

Expiration date”: means the expiration date of the Agreement, also referring to the date after the first one as a result of renewing the Console, shown in the customer area which always appears before using the MailUp® Platform;

Intellectual Property”: means any intellectual property right governed, from time to time, by laws on patents, the protection of semiconductor chips, copyrights, trade secrets, trademarks and any other intellectual property right whether registered or not, as well as any applications, renewals, extensions, reintroductions and restorations, whether currently in force or implementable in the future, anywhere in the world;

MailUp® API”: means  the function, tools and applications for integration with external software programs as established in the documentation viewable at the address: http://api.mailup.com;

Personal Data”: means the personal information to be understood as any information concerning an identified or identifiable natural person of which processing the Client is the Data Controller, and which is processed by MailUp in performance of the Agreement. More specifically, the data being processed are email addresses, phone numbers, IP addresses, Databases and data generated using the MailUp Platform and transmitted communications;

Privacy Statement”: means the information viewable at the address: http://www.mailup.com/privacy-policy/mailup-spa/;

Privacy Regulation” or “GDPR”: means the EU Regulation No. 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data;

Terms of Use: means the terms of use viewable at the address: http://www.mailup.com/terms-of-use/;

Trial: means the free trial period of 30 (thirty) days during which the Client may verify the functioning of the MailUp® Platform and during which it may withdraw at any time, without any commitment or cost.

Moreover, for the purpose of this Agreement, please refer to the definitions contained in Article 4 of the Privacy Regulation.

Section 2: Conditions of use of the platform

2.1 – License to use the Platform. MailUp, in accordance with the terms and conditions hereof, undertakes to provide to the Client a limited, non-exclusive license, for the use of the MailUp® Platform, which directly allows the Client to start communications via e-mail or through other messaging channels and to use the analysis functions related to it, through an SAAS (Software – AS – A – Service) application made available on the Internet. The Client is aware and expressly accepts that the MailUp® Platform is a tool reserved to professional users, and therefore this Agreement is not subject to the legal framework applicable to agreements with consumers. In any case, the Client will benefit from the Trial during which it may verify the functioning of the MailUp® Platform and during which it may withdraw at any time, without any commitment or cost. In using the MailUp® Platform, the Client undertakes to follow the instructions on use defined by MailUp on the basis of indications deriving in any way from laws, regulations, provisions issued by Authorities or self-governance codes in force in the countries of origin or destination of the messages or in the process of being implement with which MailUp intends to comply. It is agreed that the processing of the data related to the use of the platform will take place in any case in compliance with the applicable provisions of law, it being agreed that the Client takes on the role of Data Controller and MailUp, availing itself for such purpose of its organizational structure, takes on the role of Personal Data Processor, as better specified in point 2.3 below. Due to the nature and functioning of the MailUp® Platform, the Parties acknowledge that pursuant to and subject to the limits provided under this Agreement, it will be the Client who directly and autonomously manages the IT tools made available by MailUp and it will be the Client, under its own exclusive responsibility, to prepare the messages sent through the MailUp® Platform and to manage, as Data Controller, the data of the recipients of the messages.

2.2 – The Client’s access to the platform. The Client will have access to the MailUp® Platform through the reserved area called “Console” through authorization and authentication credentials issued to the Client, and kept and used by the latter under its own exclusive responsibility.  Access to the Console and use of the MailUp® Platform must be in compliance with the provisions set forth in this Agreement and in the Terms of Use. In particular, the Client undertakes to keep with the maximum level of confidentiality the alphanumerical codes of access (called "username" and "password") referred to above and therefore is responsible for the safekeeping of the same: the Client will therefore be the sole party liable for any damages caused by the use of logins and passwords by unauthorized third parties. The Client in any case undertakes to immediately notify MailUp of any theft, loss or appropriation in any manner by unauthorized third parties of the access credentials.

2.3 – Ownership of Personal Data and appointment of the Personal Data Processor. The Personal Data shall remain the Client's exclusive property and MailUp undertakes not to use such data other than for the purposes contemplated hereby. In particular, by entering into this Agreement and in accordance with article 28 of the Data Protection Regulation, having considered MailUp as a suitable and reliable individual, the Client hereby appoints MailUp as the Data Processor.

By entering into this Agreement and effective as of the date hereof, MailUp hereby accepts such appointment and confirms to have the in-depth knowledge of any related obligations, representing to hold the ability, expertise and skills as required to take on such role.

In particular, MailUp undertakes to process the Personal Data in compliance with the following instructions and provisions:

1.   to refrain from transferring them or making them available to any third party, neither in whole or in part, neither temporarily or permanently;

2.   not to use them for any reason, other than in an aggregated form and exclusively for statistical purposes and for improvement of the MailUp Platform®;

3.   to process them adequately, properly and in compliance with the principle of data minimisation, as well as lawfully, correctly and fairly, in accordance with the applicable data protection law;

4.   to ensure their confidentiality, integrity and availability, including the aspect of security, as provided for by article 32 of the Data Protection Regulation, excluding the responsibility of MailUp for the content of the Database and the Personal Data and for the use of such data by the Client;

5.   to ensure the adequate protection of the data subject's rights, by providing the Client with the support necessary for the fulfilment by the Client of the obligation to comply with the requests made by the data subjects in the exercise of their rights, including when such requests will have been received by MailUp, who will promptly notify the Client in writing in respect thereto;

6.   to operate through its own business organisation, by identifying and designating any individuals authorised to process the Client's Personal Data and Database, as well by simultaneously determining the extent of such authorization, providing the required instructions in respect of the data processing and providing the relevant training;

7.   to fulfil all requirements related to the appointment as system administrator of the personnel in charge of the management and maintenance of the MailUp Platform ®, in compliance with the provisions of the regulation issued by the Italian Data Protection Authority on 27 November 2008;

8.   by virtue of the general authorisation hereby granted by the Client, avail itself of sub-processors appointed in writing, causing them – under the terms of any contract or deed – to abide by the same data protection undertakings as set forth herein, in particular by effectively ensuring them to take such adequate technical and organisational measures that are sufficient to meet the requirements set forth by the Data Protection Regulation, it being understood however that MailUp shall remain fully liable towards the Client for the fulfilment by its sub-processors of their obligations;

9.   upon prior written request, to make available to the Client the list of any designated sub-processors and inform the Client of any new designation or replacement, in order to enable the Client to raise objections as to any such changes;

10. to make use of information technology or telematic tools, locating the CPU in the territory of the European Union in order to avoid any cross-border transfer of personal data, by adopting rationales rigorously connected to the purposes of the services that MailUp will provide to the Client and in strict compliance with any applicable laws, including those relating to the data safety;

11. not to carry-out transfers of Personal Data and Database out of the territory of the European Union into Countries that do not provide for an adequate level of protection, other than with the Client's express written authorization, it being understood that should the Client authorise any such transfer, MailUp shall in any event ensure that the processing is carried-out in compliance with the standard contractual provisions as approved by the European Commission;

12. to provide a level of security appropriate to the risk presented, by adopting such technical and organisational measures in line with the provisions of the Data Protection Regulation;

13. if necessary, to co-operate with the supervisory authority by making available to it any documents possibly required in the context of any checks and/or accesses by any such authority, as well as by informing the Client in respect thereto;

14. to institute and keep the register on data processing operations pursuant to article 30 of the Data Protection Regulation;

15. to make available to the Client the name and contact details of its data protection officer, if appointed pursuant to articles 37 et seq. ff. of the Data Protection Regulation;

16. in relation to the matters falling within its competence, to supply to the Client the technical assistance with regard to the obligations relating to: (i) security of processing, (ii) notice to the supervisory authority of any personal data breach pursuant to article 33 of the Data Protection Regulation, (iii) notice of a personal data breach to the data subject pursuant to article 34 of the Data Protection Regulation, (iv) data protection impact assessment pursuant to article 35 of the Data Protection Regulation, (v) prior consultation pursuant to article 36 of the Data Protection Regulation;

17. in case of accidental or unlawful breach of the Client's Database resulting in the destruction, loss, change, unauthorised disclosure or access to any transferred, stored or however processed Personal Data, to:

18. to provide the Client with all information relating to any implemented technical, organisational and security measures, as actually required for regulatory compliance purposes and as they might be formally requested in writing by the Client for the fulfilment of any statutory obligations, as well in order to prove the adoption of all appropriate technical and organisational measures. MailUp will also cooperate in the context of any assessment and audit activity as the Client may wish to carry out, either directly or through any designated third parties – at the Client's exclusive cost – it being agreed that the Client will not be entitled to carry out any such activity more than twice in each contractual year and that the performance thereof shall be previously agreed upon with MailUp, with at least 15-day prior notice and in any event without prejudice to the regular operations of MailUp;

19. to promptly notify the Client should any Client's instructions result in a breach of applicable laws;

20. to ensure that the entrusted processing is carried out in compliance with the obligations set forth by article 32 of the Data Protection Regulation and with the Regulations of the supervisory authority;

21. to guarantee that the Personal Data will be stored and controlled, also in relation to any additional information acquired as a result of technical innovations, the nature of the data and the specific features of the processing, by adopting such suitable and preventive security measures, in order to minimise any risk of destruction or loss, whether by accident or otherwise, of any such data, as well as of unauthorised access, or unlawful processing, or of any processing that does not comply with the purposes for which it was gathered;

22. to adopt any measures aimed at preventing any unauthorised physical accesses, damages and interferences to the Personal Data processed in the framework of the performance of the entrusted task, and to maintain appropriate and safe operations of the data processing structures, by implementing measures of physical and environmental safety, as well as suitable tools of protection against malwares and loss of data;

23. to establish procedures aimed at testing, assessing and evaluating on a regular basis the effectiveness of the technical and organisational measures for the purpose of ensuring safety of the processing.   

MailUp will store the Personal Data in a form suitable to permit identification of the data subjects for no longer than it is necessary for the achievement of the purposes contemplated hereby and in any event in compliance with the principle of the limitation of the data retention, without prejudice to any statutory provisions applicable to tax, accounting and legal documents.

The appointment as processor of MailUp shall have the same duration as the term of this Agreement and shall be deemed as having been revoked upon the termination of the Agreement, for any reasons whatsoever, and the Client's Personal Data, as well as any copies thereof held by MailUp, will be permanently deleted from the MailUp 's IT system (including any paper files), save as otherwise provided for by applicable laws, in accordance with article 2.7 below.

2.4 – Consent from the recipients of the messages. The Client expressly declares that it is aware that the essential requirement for the use of the MailUp® Platform for the automatic mailing of messages is the gathering of consent from the recipients.  The gathering of consent concerns both the recipients of the messages sent via e-mail and the recipients of sms messages. The consent must necessarily meet the applicable legislation’s requirements and, therefore, be expressed by means of an unambiguous positive act through which the data subject concerned states their intention, in a free, specific, informed and unambiguous manner, to accept the processing of their personal data and, if the processing has several purposes, the consent must be given for each of these. The Client expressly agrees to implement appropriate security measures to ensure that the collection of consent, even if managed through an API, is designed to prevent unauthorized registrations. For example, the insertion of a CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) confirmation system, to check that the user is not a computer, is considered an adequate safety measure. Where the Client fails to adopt suitable and adequate security measures for this purpose, MailUp may, at its sole discretion, disable the API on the registration form on the Client's Console, until the risk of further non-conforming registration is eliminated. This constitutes an essential obligation imposed upon the Client. In the event of failure to fulfill, even just once, this essential obligation, MailUp reserves the right to reduce the mailing speed until the risk of further violations has been excluded, or to terminate the Agreement in accordance with art. 8.7 below.

The Client declares that it is aware that MailUp specifically prohibits:

  1. the use and/or purchase and/or the lease of mailing lists from external suppliers, even in the event that consent has been gathered by third parties, and it is also prohibited to send to recipients compiled from public lists, public registers or lists published on the internet;
  2. the use of  mailing lists gathered through co-registration and/or date-sharing activities (such as, merely by way of example and without any limitation, "passive co-registration", "list broking", "list rental", "affiliate email marketing") and any other similar situation in which the Client does not gather the consent directly  and/or the consent gathered does not refer to specific data processing;
  3. the use of applications/functions such as SMTP+, SMTP Relay, Fast Email, Instant SMTP, WebService/API to send massive messages with commercial/marketing/promotional contents provided by third parties or DEM, EDM, direct emailing, direct email marketing;
  4. the mailing of material falling under any of the following categories: (a) obscene material or material that promotes pedophilia; (b) offensive material or material with immoral purposes; (c) material with purposes contrary to the public order; (d) material that harms third party rights; (e) material protected by copyright (for example, books  and/or publications or parts of them); (f) material held illegally (for example, pirated software, unauthorized copies, etc.); (g) information or databases which do not comply with the current legal framework of the country of receipt and/or origin of the messages, or messages which do not comply with Italian law; (h) material that incites violence or hate; (i) materia that sells or promotes services or goods that are illegal in the country of reception and/or origin of the messages, or messages that in any case do not comply with Italian law; (j) materials that introduce viruses, trojans or other damaging or illegal software; (k) messages that pertain to services or products such as escort and dating services; pornography or other sexually explicit contents; pharmaceutical products, work from home, make money on online, and lead generation opportunities; online trading, day trading tips, or stock market-related content; gambling services or products; multi-level marketing; affiliate marketing; credit repair and get out of debt opportunities; cortgages and loans; nutritional, herbal, and vitamin supplements; adult novelty items or references; (l) material considered “dubious” in MailUp’s absolute discretion.

In all such cases, MailUp reserves the right to reduce the mailing speed until the risk of further violations has been excluded, or to immediately and definitively block access to and use of the MailUp® Platform and/or to declare the automatic termination of the Agreement by law due to breach in accordance with art. 8.7 of this Agreement.

Furthermore, the Client expressly undertakes to use the Platform MailUp® in compliance with the applicable legal framework in fore, with particular reference to the Ruling on the guidelines on promotional activities and actions against spam - 4 July 2013 (Published in the Gazzetta Ufficiale of the Italian Republic no. 174 dated 26 July 2013 – Register of rulings no. 330 dated 4 July 2013) and the Ruling on consent to processing of personal data for “direct marketing” purposes through traditional and automatic contact instruments - 15 May 2013 (Published in the Gazzetta Ufficiale of the Italian Republic no. 174 dated 26 July 2013 – Register of rulings no. 242 of 15 May 2013) both issued by the Authority for the protection of personal data. The Client undertakes to comply with the provisions set forth on the prohibition on mailing of communications that are unsolicited and unwanted by the recipients (otherwise referred to as the mailing of "spam" and to engage in "spamming") in point “VI Spam and limitations” of the Terms of Use and Antispam Policy. In the event that the Client were responsible/liable for the use of the service for unlawful purposes and/or for the mailing of unsolicited or unauthorized advertising ("spamming") as described above, causing damage to the reputation of MailUp and/or to the operations of its service, such as the registration of one or more mailing or second level domain IPs linked to the service on a Relay Block List or international Blacklist (including but not limited to such blacklists as URIBL, SURBL, SORBS, SPAMCOP, SPAMHAUS, and others), or a blacklisting or relay block listing with any Internet Service Provider (including but not limited to such ISPs as Google, Microsoft, Yahoo!, AOL, Godaddy, Register, Aruba, Fastweb, Alice and others), the Client shall be considered the sole and exclusive party responsible and liable for the breaches committed, and shall indemnify and hold harmless MailUp from and against any liability whatsoever in such regard, and MailUp reserves the right to take action in the advisable forums to obtain compensation for damages, whether suffered by MailUp itself or third parties, caused by such conduct.

MailUp, at any time, even in advance and starting in the free trial period, will be entitled to suspend the mailings through the MailUp® Platform and ask the Client to provide documentation proving the existence and suitability of the recipients’ consent, in accordance with the foregoing terms, to the receipt of communications sent using the MailUp® Platform. The Client will have 10 (ten) calendar days of starting from the receipt of the communication sent by the abuse prevention service/office, in order to provide what is requested above. In the event that the Client refuses to provide the documentation requested pursuant the above terms, or such documentation is missing, inadequate or incomplete, for any reason whatsoever, MailUp reserves the absolute right to reduce the mailing speed until the risk of further violations has been excluded, or to definitively block access to the Console and/or to declare the automatic termination by law of the Agreement due to breach in accordance with art. 8.7 below. In such case, MailUp will have no liability whatsoever, and will not be under any obligation to pay any indemnity and/or compensation for the service not used; MailUp, in such case, will be entitled to charge to the Client the sum of EUR 1,000.00 (one thousand/00 euro) as a penalty, without prejudice to the right to compensation for any greater damages of any nature whatsoever, directly or indirectly caused as a result of the use of addresses lacking the requisites provided under the applicable legal framework in force and this Agreement.

The Client undertakes to include in every message sent through the MailUp® Platform a functioning link that enables the recipient to have access to all information necessary to freely unsubscribe and therefore not receive any further emails. The above-mentioned link for cancellation must be clear, recognizable and legible. The cancellation must be automatic, take place through a maximum of two clicks and not require the insertion of a password or the mailing of an email. Any requests to unsubscribe must be processed by the Client within 3 (three) days after the request. MailUp reserves the right to verify the actual compliance with this deadline by which the Client must cancel the requesting party from the mailing lists loaded onto the database of the MailUp® Platform.

The Client further declares that it is aware of and accepts that the gathering of consent from the recipients of the messages is a duty that rests exclusively with the Client. In gathering such consent, the Client must inform the recipients that for the mailing of communications, it may avail itself of supports provided by third parties, such as the MailUp® Platform. Moreover, the Client is solely responsible for informing recipients, prior to using the MailUp® Platform, that  – with regard to email communications – statistical tracing systems may be used which allow for the detection of the opening of a message and click made on links  (hypertext links contained in the email), identifying them by quantities and dates (in accordance with the specific techniques indicated in the Privacy Statement).

MailUp is therefore released and will be fully indemnified and held harmless by the Client from and against any liability deriving from the methods used by the Client to enter the data in the databases made available to the latter for the use of the MailUp® Platform, as well as the methods of gathering consent for the use of such instruments. In order to ensure high quality in the mailing of messages and to offer to the Client all instruments that may be useful to prevent the mailing of unwanted messages,  MailUp will automatically exclude from mailing lists entered onto the MailUp® Platform email addresses which are inexistent and/or wrong, recipients who have expressed their desire not to receive communications from the Client and other recipients to whom any contacts for commercial purposes do not appear to comply with the spam prevention criteria and are potentially harmful to its commercial image, also taking into account best practices recognized by operators in the sector.

The Client represents to aware that all correspondence between the Client and MailUp, including its collaborators, may be registered and stored/filed. MailUp reserves the right to publish or forward to third parties (such as, for example, ISP or DNSBL) any communication or correspondence between the Client and the Abuse Desk service, identifiable through the email abuse@mailup.com or abuse@pec.mailup. it, as well as to disclose to the Client's recipients – should they request it following a report to the Abuse Desk service – the Client's identification information. In this respect, by signing of this Agreement, the Client shall fully release MailUp.

2.5 – Information on the sender (“about us”). The Client undertakes to include, in the text of every email sent, in a clearly visible manner, a section entitled “about us”. Such section must contain the following information:

  1. name (last name and first name) and residential address of the sender if an individual; in the case of companies, entities or associations, in addition to the name (for example the company name) and address of the registered office, also the legal form, an indication of the relevant register, companies register or other equivalent commercial/association register/guild with the relevant registration number;
  2. contact information consisting of at least a valid telephone number or an electronic contact form, as well as an e-mail address, and
  3. if available, the identification number must be provided for purposes of VAT, the VAT code for EU purposes, VAT identification number or other equivalent tax identification number.

Client acknowledges that MailUp expressly prohibits the use of temporary, or "disposable", e-mail accounts, or other anonymization systems that do not permit the sender to be identified. Client therefore agrees to only use e-mail accounts that clearly permit identification. Client also acknowledges that in the event of a breach of this provision, MailUp reserves the unquestionable right to suspend the service and terminate this Agreement pursuant to Article 8.7.

2.6 – Additional functions and Application programming interface. The MailUp® Platform makes available to the Client functions, tools and applications for integration with external software programs (“API” or “Application programming interface”) as established in the documentation “MailUp® API”. Through the API, the Client has the possibility of creating personalized integrations between the MailUp® Platform and third party applications in order to facilitate automatic data updating functions. The Client is the only party responsible for the use of the API and undertakes to use them with adequate tools and in accordance with the provisions of this Agreement. The use through the MailUp® Platform of functions made available by third parties may be subject to acceptance of contractual conditions imposed by such third parties. 

2.7 – Procedure for cancelling the Client’s data. Upon the expiry of 10 (ten) days from the Expiration date or termination of the Agreement for any reason, MailUp will be entitled to cancel the data filed/stored on behalf of the Client in the MailUp® Platform, including any remaining receivables as specified in article 7.1. Such data may be viewed and downloaded freely by the Client by the above deadline by using the normal functions of the MailUp® Platform. In the event of block on access to the Console due to administrative irregularities (see art. 4.2) the Client may gain access solely after removing the cause that gave rise to the block. Without prejudice to such right of cancellation, longer preservation timeframes may be imposed on account of requirements other than those indicated herein, and in particular in the event of investigations by the Judicial Police or Entities in charge of conducting controls.

2.8 – Client assistance. On a merely ancillary basis and in connection with the use of the MailUp® Platform, MailUp undertakes to provide to the Client technical assistance in the event of communications sent by the latter in connection with the proper functioning of the MailUp® Platform, in accordance with the provisions of 5 Warranty on the minimum functioning level.

Section 3. Ownership and Trademarks; Third party licensees.

3.1 – Ownership of the Platform MailUp®. MailUp is the sole and exclusive owner of all rights and interests related to the MailUp® Platform and any Intellectual Property related to the same, including developments that may derive from the same. MailUp® is a registered trademark. The website, the MailUp® Platform and the information contained therein, with the sole exception of what is mentioned in article 2.3, are owned by MailUp. The unauthorized copying and dissemination of the same in breach of the Intellectual Property rights are prohibited.

3.2 – Wording and logo “Powered by MailUp®”. Depending on the paid plan chosen, the Client acknowledges and accepts the fact that MailUp may insert in every message sent by the Client wording and/or a logo concerning the MailUp® Platform, containing a link to one of the MailUp® sites.

3.3 – Use under sub-license. If the Client grants under a sub-license access to and use of the MailUp® Platform to its own customers, the Client will be the sole party responsible for compliance with the provisions and obligations set forth in this Agreement, since no direct relationship exists between such final customers and MailUp. The Terms of Use of the MailUp® Platform must, in any case, be accepted, with acknowledgment of review, by the users.

The Client’s appointment of MailUp as external Personal Data Processor under art. 2.3 is extended to the data processing that will be carried out in connection with the contractual agreements in place with Client’s own sub-licensee customers, and such sub-licensees are required to appoint the Client as the Data Processor or to identify appropriate organizational modalities aimed at ensuring the security of the personal data. The Client undertakes in any case to indemnify and hold harmless MailUp from and against any prejudice that the latter may suffer as the result of conduct, infringements or breaches by the sub-licensees, since the consoles activated from the resellers’ panel fall under the provisions of this Agreement.

Section 4. Economic terms and term of the agreement.

4.1 – Date of effect, term and cancellation of the Agreement. The Agreement is for a fixed term depending upon the minimum term and user fee selected by the Client (by way of example and without any limitation, 12, 24, 36 months). The term starts to run on the Activation date or renewal of the Console. At the Expiration date the Agreement shall be deemed automatically renewed for the same term  (for example, 12, 24, 36 months, etc.) in the absence of cancellation which the Parties may exercise until the Expiration date of the Agreement by Registered Letter with return receipt, fax or Certified E-mail (Certified E-mail to the address contratti@pec.mailup.it – valid only if the sender also uses a certified address), or using the special function made available in the reserved area. In the event of cancellation submitted beyond the above-mentioned essential deadline, such cancellation will not be effective and the Client will have to pay the entire fee for the subsequent period, even if it does not use the service, in consideration of the availability of the MailUp® Platform. It is agreed that if the Client intends to send the cancellation prior to the conclusion of the pre-selected period, it will be required to pay the usage fee for the entire period. During the Trial, the Client may exercise its right to withdraw from the MailUp® Platform Agreement freely, without any costs and at any time. MailUp reserves the right not to commence the planned mailing from the Client of communications and/or marketing campaigns through the MailUp® Platform, newsletters or other messaging channels, in the event that such mailing, while starting during the term of the Agreement, continues beyond its expiry.

The right to cancel the fees related to the options (such as, for example, “Additional administrator”) must be exercised in accordance with the same methods indicated above (Registered Letter with return receipt or Certified E-mail or through a special function available in the reserved area) always by the relevant deadlines/expiry dates.

Any ancillary services to the MailUp Platform for which use the Client is required to pay a one-time non-periodic access fee (such as for training and design concepts) will have a term of 12 (twelve) months from the issuance of the related Order Confirmation, or the shorter period remaining until the Expiration date of the Agreement where this is not renewed. If the Client does not use these ancillary services within the term indicated above, it will still be required to pay the entire amount and will not be entitled to any refund.

Where the "training" ancillary service has been purchased, the Client states that it is aware and expressly agrees that it must notify MailUp at least 24 hours in advance of its inability to attend meetings on the dates and at the times previously agreed with MailUp. For each time that the Client fails to comply with the said notice period, MailUp shall be entitled to reduce by 30 minutes the MailUp training service purchased by the Client, it being clearly understood that the Client shall still be required to pay the full agreed amount.

4.2 – Fee, invoicing and payments. In order to make available the MailUp® Platform, and for its use, and for the availability and performance of ancillary and instrumental services envisaged under this Agreement and for the use of eventual additional options offered by the MailUp® Platform, the Client undertakes to pay a periodic fee and/or one-time fee in the timeframe and in accordance with the methods indicated in the document entitled “Confirmation of the order” or in the "online" order if the purchase is perfected remotely through the E-commerce site, subject to use of the possible Trial period. The foregoing is subject to the provisions of arts. 7.1 and 7.2 below. The payment may be made by wire transfer, PayPal or credit card, subject to successful payment. In the event that the Client fails to make payment of the fee, agreed as set forth above, MailUp may, in its absolute discretion and at any time, deactivate the mailing function, upon communication on the Console, of all consoles opened in the Client’s name. If the Client still has failed to pay the agreed sum upon the expiry of 10 (ten) calendar days, MailUp will be authorized to block the Client’s access to the Console and/or to declare this agreement terminated in accordance with art. 8.7 below and subsequently eliminate all data present on the same, without prejudice to MailUp’s right to demand, in any case, payment of the entire fee under this Agreement. Payment of all of the sums due to MailUp under this Agreement may not be delayed or suspended for any reason whatsoever, even in presence of pending complains/claims, it being agreed - under an exemption from art.  1460 of the Italian Civil Code – that the Client may enforce any rights solely through separate proceedings and only after the full fulfillment of its obligation to pay the fee. In the event of payment via credit card or PayPal, a recurring payment method will be activated which will entail, on the date of renewal, an automatic pre-authorized charge of the amount of the fee for the use of the MailUp® Platform and the options already activated for a period of the same duration, subject to cancellation which may be effected by the Client by an express notice in accordance with the procedures and timeframes provided under point 4.1. If upon the automatic renewal of the Agreement the pre-authorized charge were unsuccessful for any reason (merely by way of example and without any limitation: expired credit card or inexistence of the necessary funds), this will give rise to an immediate block on the mailing functions and the simultaneous notification of failure to pay on the Console and to the Client’s Administrative Contacts selected for the receipt of administrative information. Upon the expiry of an additional 10 (ten) calendar days without payment by the Client, MailUp may block the access on the Console and/or declare the automatic termination by law of the agreement in accordance with art. 8.7 of the Agreement and proceed with the subsequent cancellation of the Client’s data, without prejudice to MailUp’s right to the collection and/or definitive withholding of the fees for the entire contractual term. The Parties agree that in the event of delay in the payment of the above-mentioned fee, default interest shall accrue pursuant to Legislative Decree No. 231 of 9 October 2002 as subsequently amended. The periodic fee for the MailUp® Platform, the related options, the ancillary and assistance services may be subject to annual changes to be applied upon the following renewal. In case of an increase of such periodic fee, MailUp will inform the Client with at least 60 (sixty) days notice before the expiry date of the Agreement, by a communication available in the reserved area or by a communication that MailUp will send to the Client’s E-mail address, indicated for the receipt of administrative information, in the Area “Client’s Administrative Contacts”. The new rates will be applied from the date of renewal of the Agreement and will be kept unchanged at least for the next contract period. In the event that the Client does not intend to accept such changes, the latter must, in accordance with art. 4.1 of this Agreement, send the cancellation in accordance with the same methods indicated above. In the event of cancellation submitted beyond the aforesaid essential deadline, the new rates referred to above shall be considered accepted by the Client and will be legally applied from the date of renewal of the Agreement. For all activities requested by the Client to MailUp by way of derogation of this Agreement and to which MailUp – at its sole discretion – consents, the Client shall agree to pay MailUp the amount of EUR 100.00 (one hundred euro) to cover the administrative costs.

4.3 – Console area. The Client’s use of the Console area is strictly limited to the purposes related to the mailing of newsletters using the MailUp® Platform and the use of the same for mailing communications in other forms (sms and Social Networks) under this Agreement, and therefore the Console area is available solely for loading files related to such function.  The Client expressly accepts such principle and therefore undertakes not to use it for different purposes or using different methods. The images and/or documents uploaded will be viewable solely from the messages sent or from the web version of such messages. The space available is free of charge and unlimited. The cumulative size of files (images, documents, etc.) attached within a communication sent through the MailUp® Platform, may not in any event exceed 7 MB (7 megabytes). MailUp reserves the right to verify, at any time and even without advance notice, that the files saved in the Console area comply with the provisions of this clause. If such files were found to be not related to the mailing of communications through the MailUp Platform®, or their size exceeded the maximum limited permitted or fell under any of the categories listed in art 2.4, point iv, letters (a) through (k), MailUp may cancel the same without any obligation to notify the Client. Traffic generated by a file uploaded onto the Console and connected within a message may not, in any case, exceed the following limit: number of recipients of the message multiplied by the weight of the file multiplied by ten (example: message sent to 1,000 recipients containing a link to a file of 0.5MB, the connected file may generate maximum traffic of 0.5 * 1,000 * 10, and thefore 5,000 MB). Once such limit is exceeded, MailUp may, in its absolute discretion, slow down or limit access to the file or eliminate the file from the Console without any obligation to notify the Client.

Section 5. Warranty of minimum functioning level

5.1 – Availability of the MailUp® Platform. With this Agreement, MailUp undertakes to make available the MailUp® Platform with an availability up-time rate of 99%, 24 hours per day and 365 days per year. The Parties mutually acknowledge that, in any case, MailUp cannot be held responsible for the unavailability of the MailUp® Platform due to facts and circumstances attributable to the Client or to persons for whose conduct the Client is responsible, such as, merely by way of example and without any limitation, the availability of an appropriate internet network at the Client’s premises, problems related to hardware, software, internal networks and the organizational structure of the Client. The definition of the guaranteed minimum functioning level excludes the ordinary maintenance activities notified to the Client with at least 2 (two) calendar days advance notice and extraordinary maintenance notified to the Client with advance notice which may even be less than 4 (four) hours.  During holidays and from 12.00 midnight until 6:00 am on business days, occasional interruptions in the service may be necessary due to program maintenance operations which will not be taken into consideration in the determination of the guaranteed minimum functioning level, and with respect to which MailUp shall have no liability whatsoever.

5.2 –Client assistance. On an instrumental and ancillary basis in order to ensure the proper use and full functioning of the MailUp® Platform, MailUp undertakes to provide technical assistance for problems reported related to the proper functioning of the MailUp® Platform from Monday through Friday during office hours (09:00 am - 6:00 pm), excluding holidays, using one of the procedures set forth below at the Client’s option:

[a] EMAIL – Technical assistance via email or by completing the help form available on the console, on the matters related to the functioning of the MailUp® Platform, with acknowledgment of the problem within 8 business hours and intervention, with a request for confirmation from the Client, to be given within 24 business hours (the 24 business hours shall start to run from the moment in which the technical support provides the first answer on the acknowledgment of the request). The assistance does not include consultancy services on the composition of messages, the Html code, the structuring and qualitative level of the communication, deliverability problems (deliverability of the messages). The timeframe for the answer is guaranteed from the moment in which all information suitable for the exact identification of the problem has been provided to the technical support.

[b] PREMIUM SUPPORT / PRIORITY SUPPORT- Assistance via email and via telephone (activation through the dedicated form in the reserved area) on matters related to the functioning of the MailUp® Platform. The assistance does not include consultancy on the composition of messages, the Html code, the structuring and qualitative level of the communication. Assistance on matters concerning deliverability of messages is not included. The Premium Support / Priority Support option includes:

The support staff will acknowledge the request within 4 business hours.  The intervention, with request for feedback from the Client, will take place within 16 business hours from the acknowledgment of the request (the 16 business hours shall start to run starting the moment in which the technical support staff provides its initial answer of acknowledgment of the request). The timeframe for providing an answer is guaranteed from the moment in which all information useful for purposes of identifying the issue in its entirety have been provided. The assistance available under this option, is provide upon the opening of a request (Ticket) telephonically or via email or by completing the help form available on the console, in accordance with the procedures and timeframes specified above; in the event of an initial contact by telephone, the operator will gather the information provided by the Client and activate the assistance Ticket.

5.3 – List of contacts authorized to request assistance. The technical assistance via email, referred to in point 5.2 above, will be provided by MailUp solely for contacts (email addresses) entered in advance by the Client on the list of Administrative Contacts selected to receive Technical information in the dedicated section of the MailUp® Platform. The Client will be solely responsible for keeping such list continuously up to date.  MailUp shall not, under any circumstances, be considered liable for technical assistance provided following a failure to update, delay in updating or erroneous updating or negligent completion by the Client of the list of Administrative Contacts authorized to request assistance.

Section 6. Representations, warranties, liabilities and limitations.

6.1 – Warranties.

Client’s warranties. The Client represents and warrants:(i) that all information provided by the Client to MailUp are complete, accurate and updated, including the data entered in the dedicated menu "Management", and, in particular, in the section Administrative Contacts, available within the MailUp® Platform;(ii) that it is entitled to authorize, and does authorize MailUp to exercise all rights necessary to thoroughly perform this Agreement. Nothing set forth in this article shall serve to limit or exclude liability of either of the Parties for willful misconduct or gross negligence.

MailUp’s warranties. MailUp represents and warrants that: (i) It has taken all necessary corporate action and has the full power and authority and all necessary rights to enter into and perform according to the terms of this Agreement and grant the license rights set forth herein; and the execution, delivery and performance of this Agreement, and the grant of rights to the Client hereunder, do not violate or conflict with the rights of any third party; (ii) the MailUp® Platform and the documentation are original to MailUp and neither the MailUp® Platform and the documentation, nor other services or actions under this Agreement infringe upon, or otherwise violate or misappropriate any copyright, patent, trademark, trade secret, or other intellectual property right(s) held by any third party.

6.2 – Responsibility/liability for information published. In consideration of the nature and characteristics of the MailUp® Platform and its functioning, the Client, also in its capacity as party liable for actions taken by its own employees, staff members or support collaborators under arts.  1228 and/or 2049 of the Italian Civil Code, undertakes to fully indemnify and holder harmless MailUp in the event that the latter were requested or required, either directly or jointly, either in out-of-court proceedings or in-court proceedings, to pay sums, for example, and without any limitation, as compensation for damages, indemnity, sanctions  (administrative, tax or other penalties) in connection with the contents of the communications and the information that is sent or transmitted through the  MailUp® Platform, the legitimacy of the same and the conduct engaged in by the Client, by its personnel, employees, collaborators or final customers, or, in any case, by any party for whose work the Client is liable by law or contract. Civil liability and criminal liability in connection with information published through the service offered by MailUp shall remain borne exclusively by the Client.

6.3 – Liability for the Client’s breaches. The Client undertakes to indemnify and hold harmless MailUp from and against all damages, losses, liabilities, costs, charges and expenses, including any legal fees and expenses, that may be incurred or suffered by  MailUp or for which the latter received a payment request, that would not have been incurred or suffered or requested if (i) the Client had fulfill the obligations undertaken upon entering into this Agreement and (ii) the representations and warranties provided by the Client by entering into this Agreement had been truthful, accurate, complete and not misleading. The Client further undertakes to fully indemnify and hold harmless MailUp from and against all damages, losses, liabilities, costs, charges and expenses, including legal fees and expenses that may be incurred or suffered by MailUp or for which the latter received a payment request, in any case related to the mailing of information contained in the Client’s messages, also in the event of damages claims raised by third parties for any reason whatsoever.

6.4 – Responsibility for using the platform. The Client acknowledges and recognizes that the use of the MailUp® Platform will take place in accordance with this Agreement, fully autonomously, and that consequently the Client will be exclusively and directly responsible for the same.  The Client undertakes to notify and have executed by its own employees and by all those who will have access to the MailUp® Platform as a result of the relationship in place with the Client, the commitment to fulfill the obligations arising hereunder, verifying in any case that they are aware of the same and undertaking to do everything possible such that said obligations are promptly fulfilled. MailUp and its employees and/or collaborators assume no liability whatsoever in connection with the Client’s use of the  MailUp® Platform and for such purpose the Client irrevocably undertakes, expressly releasing third party beneficiaries from the duty to declare their desire to benefit from the same, to fully indemnify and hold harmless MailUp and its employees and collaborators from and against any damages or prejudice, whether contractual or tortious, that may derive, directly or indirectly, from the methods of using the MailUp® Platform and the Client’s performance of this Agreement. Such provisions remain valid and effective even after the cessation of the effects of this Agreement, regardless of the reason, including the expiry of term, termination or withdrawal.

6.5 – Breaches caused by external events. MailUp shall not be deemed in any way liable for the malfunctioning of the MailUp® Platform or the impossibility of or difficulty in performing the ancillary services due to the fault of the operators of the telephone and electricity lines and worldwide and national networks and, merely by way of example but without any limitation, following breakdowns, overloads, interruptions, etc.

6.6 – Force majeure events. MailUp may not be deemed in any way liable for the failure to perform this Agreement caused by factors falling outside its reasonable control or force majeure events or random chance such as, by way of example and without any limitation, uprisings, acts of terrorism and war, strikes, riots, tornadoes, hurricanes, floods, mudslides and landslides.

6.7 – Interruptions due to exceptional events. MailUp undertakes to maintain the efficiency and functioning condition of the MailUp® Platform; if it were forced to interrupt its use on account of exceptional events or maintenance, it will keep such interruptions or suspensions to a minimum, providing timely updates on the Console to the Client. MailUp shall define the appropriate access procedures and reserves the right to improve them at any time; it will also provide to the Client, at the latter’s request, all technical specifications in order to gain access to the MailUp® Platform and correctly use the same in accordance with the provisions of this Agreement.

6.8 – Breach due to third parties. MailUp will furthermore not be liable for conduct or omissions on the part of third parties that prejudice the functioning of the MailUp® Platform, including, merely by way of example and without limitation, slowdowns or malfunctioning of telephone lines and computers/systems/servers that manage the Client’s internet traffic and the MailUp® Platform.

6.9 – Services provided by third parties. If the Client uses functions of the MailUp® Platform made available by third parties, including network operators, the following provisions shall apply: MailUp permits access to such functions provided however that they are subject to terms, conditions and limitations imposed by the relevant suppliers and that under no circumstances will MailUp be liable for the failure to function or incorrect functioning of the same.  If third parties should change, suspend or interrupt the supply of such functions, MailUp may as a result change, suspend or interrupt access to such services without any obligation to provide notice. Furthermore, MailUp will be authorized to suspend the use of the MailUp® Platform that is directly dependent upon services offered by such third parties. MailUp in any case remains entitled, where necessary, to avail itself of different suppliers in order to guarantee the functioning of the MailUp® Platform. In this regard, the Client authorizes MailUp to provide to such third parties all of the information necessary.

6.10 – Mailing of messages. The messages are deemed sent when they are sent from the MailUp® Platform to the destination planned in the Console, including, by way of example and without any limitation: SMTP servers, mobile telecommunications networks or any server of intermediaries or API of third party suppliers of services.  The Client acknowledges and accepts that the third party suppliers could interrupt the services provided to MailUp or to MailUp’s suppliers without notice. In such case, the messages will not be delivered to destination, but this shall in no way be attributable to MailUp. The delivery receipt of messages is available but not guaranteed: when the services supplier or mobile telecommunications operator provides it, it is indicated in the Console. The Client acknowledges that the mailing of communications, due to the intrinsic technological characteristics of the same, should not be used in situations in which the failure to receive a message, whether completely and/or by a certain period of time, is capable of causing damages to the Client or to third parties; MailUp does not guarantee the delivery of communications or the constant usability of the MailUp® Platform and, in the vent of failed and/or delayed delivery or in the absence of a delivery receipt, it shall have no liability whatsoever, whether direct or indirect, towards the Client and/or third parties.  MailUp also reserves the right to exclude from the mailing certain recipients or groups of recipients who could compromise the quality of the mailing either individually or in its entirety (For example, Spamtrap).

6.11 – Limitation of liability. Except in cases of willful misconduct or gross negligence, MailUp’s liability for breach under this Agreement may not, under any circumstances exceed an amount equal to 20% of the fee paid by the Client to MailUp over the period from the date of the last renewal/expiry of the Console, or the Date of activation if no subsequent renewal/expiry took place until the date on which, during the term of the agreement, the damages first occurred, calculating the relevant fee for such period on a proportional basis out of the agreed periodic fee, up to a maximum of 12 months.

Section 7. Credits

7.1 – Procedures for mailing and receive SMS messages. Notwithstanding the payment of the periodic fee pursuant to article 4.2 above, and without prejudice to the provisions of article 7.2 below, in order to send SMS messages, the Client must first purchase a " recharge" expressed in "credits", in predefined and non-divisible quantities, or, in the case of receiving SMS messages, the Client shall pay the annual subscription fee in advance.. Once the credits purchased in advance have been used, it is not possible to carry out additional mailings for that specific type of messages except by purchasing an additional credits package. The credits purchased, in the case of a Console that is not used for the mailing of e-mails, as specified in art. 7.2 below, have a term of 2 (two) years from the date of the most recent purchase. Upon the expiry of 2 (two) years from the date of the most recent purchase, any remaining unused credits will be cancelled and the relevant amount will be withheld definitively by MailUp, without any reimbursement or restitution being due; simultaneously, all of the data registered within the Console that is not used for the mailing of emails, including (without limitations) telephone numbers, mailing statistics, messages and settings, including the keywords issued to the Client for the mailing of SMS to recipients in countries with specific regulatory restrictions (for example, the USA), will be cancelled without any possibility of restoration. The Client is entitled to prolong by an additional 2 (two) years the expiry of all of the remaining credits by purchasing at any time a new package of credits.  In the case of Consoles that entail the payment of a periodic fee for the mailing of e-mails and for the other related options and functions, used also for the sending of SMS, the term of duration of any remaining unused credits is determined by the duration of the Console itself. Therefore, the cancellation of the data contained in the Console due to expiry, cancellation or termination of the agreement for any reason will give rise to the contemporaneous cancellation, in accordance with the procedures provided under art. 2.7, of the remaining unused credits and all of the data related to the same, including the above-mentioned keywords. In the event of a purchase of credits that is split into more than one delivery, as per the order confirmation signed by the Parties, and the Client’s failure to honor the agreed purchase plan and/or a delay in the pre-established payments exceeding 30 (thirty) calendar days, MailUp reserves the right to invoice the total amount of the credits ordered and not yet purchased together in a single invoice and to charge as a penalty the difference between the unitary price per credit stated in the price list corresponding to the minimum credit package actually bought by the Client multiplied by the total number of credits ordered, less the total amount of credits ordered as documented by the order confirmation. MailUp shall from time to time charge to the Client a variable number of credits for each message sent, depending upon the country of destination. The Client acknowledges and accepts that the determination of the number of credits charged per message sent will be made taking into consideration, from time to time, the cost of sending the message and, in general, the costs related to the telephone and/or telematic service at the moment of the mailing.  For purposes and on the assumption of the foregoing, MailUp publishes a periodically updated Credit SMS Table which sets forth the number of credits charged per country, providing notice in the Client’s Console of any change in such table. The Client undertakes to review such table prior to each mailing of SMS, regardless of whether a notice of changes has been sent to the Console, in any case hereby declares that it accepts the provisions of the same. The Client acknowledges and accepts that the values set forth in the above-mentioned table are determined by assuming, in each individual distribution list related to the Client, an allocation among the individual telephone operators that is reasonably in line with the market share held by each.  If a single distribution list were to show an allocation among the single telephone operators that is not in line with their respective market shares, the amount of the credits charged for the SMS sent to the users present in such list may be proportionately increased to take into account the higher cost related to the telephone service. MailUp may be charge to the Client, from time to time, a variable numBer of credits for each message received, depending upon the country of sending and/or destination. The Client acknowledges and accepts that the determination of the number of credits charged per message received will be made taking into consideration, from time to time, the cost of received the message and, in general, the costs related to the telephone and/or telematics service at the moment of the mailing applicable in each country. The Client declares that it is aware of the fact that the higher cost charged to MailUp in connection with the telephone service will be apparent only after the Client’s received of SMS. The Client therefore accepts that MailUp may charge to the Client the greater amount due only once the higher cost incurred becomes known.

In the event of negative credits or, in other words, when the cost of the mailing of a message exceeded the total available credits, the Client will be charged with immediate effect the cost of a package of credits – from among those available on the price list – that is sufficient to cancel such negative balance.  Such charge will have to be paid immediately using one of the payment methods available, at MailUp’s discretion (credit cards, PayPal, wire transfer). For the mailing of SMS using an alphanumerical textual sender of eleven characters, also referred to as an “Alias”, the Client  undertakes to comply with the provisions of AGCOM Resolutions and the relevant Code of Conduct which MailUp also adopts in its capacity as member enrolled in the ROC (Registro degli operatori di comunicazione or Register of Communications Operators). This will require the Client’s registration with AGCOM of the personal detail form corresponding to the Alias used by completing the relevant document made available on the MailUp® Platform. Under no circumstances, including early cancellation, previously purchased credits may be reimbursed or sold/transferred.  SMS messages addressed to telephone numbers with special rates or premiums or to non-geographical numbers (for example, without any limitation, numbers which begin with the prefix 144/166/892/894/895/899) will not be sent.

Where MailUp assigns, upon the Client's request, a number for sending and/or receiving SMS messages, the Client declares that he/she is aware that the assigned number is, and shall remain, the property of MailUp or of its third-party supplier.

7.2 – Use of Console without mailing emails. A Console which, at the Client’s decision in advance, is not used for mailing e-mails, and therefore is used to send SMS, or to analyze email messages, does not entail any fee except for the possible supply of assistance, subject to the provisions of art.  7.1 above. The additional options such as No Logo or Additional Administrators shall be free of charge.  The moment in which the Client decides to also activate the mailing of emails, with the consequent duty to pay the related additional fee under art.  4.2, must communicate in advance whether it intends to continue to avail itself of the additional options, by paying the relevant fee. Otherwise, all of the options will be deactivated.

Section 8.  Ownership of the data related to the Client’s use of the platform and terms of use of the platform.

8.1 – Aggregate Data. As established between the Parties, MailUp holds all rights to the use of statistical information, data and related analyses in aggregate form, deriving from the its Clients’ use of the MailUp® Platform. Such data in aggregate form do not include personal data and the Client expressly authorizes MailUp to use the same in order to improve the functioning of the MailUp® Platform or for statistical information that may be published in aggregate form.

8.2 – Advertising. The Client authorizes MailUp’s use of its name and logo in presentations, marketing materials, client lists, financial reports.   Except as otherwise provided under arts. 3.1 and 3.2 of this Agreement, the Client’s use of the logo, trade name or any other distinctive mark related to the MailUp® Platform, will have to be requested in advance by the Client in writing and authorized in writing by MailUp.

8.3 – Free trial. MailUp may offer periods of free trial of the MailUp® Platform to new Clients. Such trial period shall be aimed solely for testing the functioning, with limited mailings to test addresses of the Client itself. One Client will not be permitted to activate more than 2 (two) trial Consoles. No cost is due for the free trial. The free trial Console will be automatically cancelled after 2 (two) months from the expiry. Once the free trial period is completed, if the Client expressly confirms its desire to use the MailUp® Platform, it will be required to pay the upfront periodic fee on the basis of the contractual form that it has chosen. Access to the MailUp® Platform may be suspended until the moment in which the payment has been effectively received. If additional ancillary services in addition to the MailUp® Platform are purchased by the Client, the related costs and fees will also be charged.

8.4 – Assignment of the Agreement. MailUp will be entitled to assign or transfer to third parties the rights and obligations arising under this Agreement; the Client, in gathering consent to the processing of personal data, undertakes to adequately notify such possibility to its own customers. The Client will be entitled to assign and, in any case, transfer the rights and obligations arising under this Agreement, with MailUp’s prior written consent, by completing the specific document available on the Console and mailing the same, duly signed, to MailUp. In any case, in accordance with the provisions of article 1408 of the Italian Civil Code, MailUp declares in advance that it does not release the transferor Client from its obligations and that it retains the right to action against it if the transferee fails to fulfill the obligations undertaken. If the Client fails to fulfill the obligations provided under this art.  8.4, MailUp may, in its absolute discretion:

(i) automatically terminate the Agreement by law without returning anything whatsoever to the Client for any services not used in accordance with art. 8.7;

(ii) demand payment of the sum of EUR 100.00 (one hundred euro) for administrative expenses in connection with the termination process.

8.5 – Procedures for the processing of the Client’s data. To the extent necessary, without prejudice to the fact that under the applicable legal framework, personal data is any information related exclusively to the natural person, the Client acknowledges that MailUp will perform the processing of the data (including the data related to its own delegates and persons designated by it to manage the relationship with  MailUp), under the applicable legal framework and pursuant to art 13 of Privacy Regulation, without the need to gather express consent from the Client  because, inter alia, the processing of such data is necessary to perform the  Agreement to which the Client is party, solely and exclusively for the supply of the services referred to in this Agreement.

8.6 – Validity of amendments and/or supplements. MailUp may unilaterally amend the Terms of Use and License agreement for the use of the MailUp Platform®. All amendments will be effective from the moment in which the new version of such Terms of Use is accepted on line by the Client and the subsequent use of the MailUp® Platform is to be deemed an acceptance by the Client of the same amendments and/or supplements. In the event that the Client does not intend to accept the amendments and/or supplements referred to above, the latter must notify MailUp, which reserves the right to terminate the Agreement.

8.7 – Express termination clause. This Agreement shall be deemed automatically terminated pursuant to article 1456 of the Italian Civil Code, by simple written notice which may be sent by email and/or certified email in the event of breach of the essential obligations provided under articles 2.4 – Recipients’ consent to messages, 4.2 – Fee, invoicing an payments, 8.4 – Assignment of the agreement, 9.1 - 231 Organizational Model and if the Client is put into liquidation or admitted to insolvency proceedings. The cessation of the Agreement, in the situations referred to above, will take place automatically by law upon the Client’s receipt of the communication through which MailUp declares its intention to avail itself of the express termination clause. MailUp in any case shall retain the right to demand payment of the agreed fee for the entire period and/or to withhold it in its entirety, even if such services have not been completely used.

8.8 – Validity of contractual clauses. The clauses of this Agreement shall be deemed in force and accepted by the Client in their entirety, even in the event of gratuitous and/or temporary use of the functions provided on any basis by MailUp.

8.9 – Tax costs. Any tax cost deriving from the performance of this Agreement shall be borne by the Client.

8.10 – Governing law and jurisdiction. This Agreement is governed by and shall be interpreted in accordance with Italian law, and the Parties expressly agree that the Court of Cremona shall have exclusive jurisdiction over any dispute concerning the validity, effectiveness, interpretation and performance of this Agreement.

8.11 – Final clauses. This Agreement, including all of its schedules which constitute an integral part hereof, abrogates and supersedes all previous agreements, understandings and negotiations, whether written or oral, between the Parties and concerning the subject matter of this Agreement.

The fact that either of the Parties does not enforce in a timely manner its rights arising under one or more clauses hereof may not be deemed a general and tacit waiver of the rights and duties provided under the clause, nor may it preclude such Party from later demanding the exact and rigorous performance of each and every contractual clause.

The Parties hereby agree that: (a) words in electronic form shall be deemed to be “writing” for the purposes of all applicable legislation where “writing” is required; and (b) electronic evidence shall be admissible in any court or other quasi-judicial proceedings between the Parties.

If one or more of the clauses of this Agreement is declared null and void or unenforceable by the competent court of law, the remaining clauses of this Agreement shall continue to be valid and effective between the Parties, unless such clause constituted a determinant reason for the conclusion of this Agreement.

Section 9. Organization, Management and Control Model


9.1 – Model 231. The Client acknowledges that MailUp has adopted its own Code of Conduct as well as an organization, management and control model ("Model 231") in accordance with the principles and guidelines laid down by the Italian Legislative Decree No. 231/2001 ("Decree 231"). The adoption of Model 231 aims to prevent offenses from being committed pursuant to the above Decree and to avoid the respective sanctions being applied. Copy of the Code of Ethics and Model 231, the content of which the Client declares to be aware, is available on the MailUp website. Failure to comply with the provisions contained within the Code of Ethics, Model 231 or Decree 231 shall constitute a serious breach of contract and shall give MailUp the right to rescind the contract with immediate effect in accordance with Article 8.7 of this Agreement, without prejudice to the right to compensation for damages.