The provider (the “Provider”) provides an on-line digital platform which enables the user to directly manage, in its own, marketing campaigns and on-line communications in general using different messaging channels (the “Service”).
These terms and conditions may be amended in the Provider’s discretion with regard to any part deemed advisable and the User’s subsequent use of the Service implies the latter’s acceptance of the changes.
The User benefits from the Service, assuming all liability deriving from the use of the Service.
Access to the Service is attained through the alphanumerical codes called "Username" and "Password". Concurrent accesses, or, in other words accesses that are simultaneously attempted with the same alphanumerical codes, are not permitted. The service may be used from different stations, but as long as a user identified by the "Username" code is using the Service, it will not be possible for other users to enter the service using the same "Username". The User undertakes to hold in the utmost confidence the "Username" and the "Password" and therefore is also responsible for the safekeeping of the same. The User will therefore be the sole party liable for any damages caused by the use of the Username and Password by third parties.
The User undertakes in any case to:
The User is explicitly prohibited from:
The User is required to notify the Provider in the event of unauthorized access to the Service or its functions, or any security breach. The Provider shall not be liable for any damages or inconvenience deriving from unauthorized accesses using the alphanumerical codes assigned to the User.
The photographic, graphical or written documentation for the creation of messages falls under the exclusive responsibility of the User. The Provider shall not be responsible or liable for the contents of the information freely published by the User in the messages sent and, furthermore, shall not be liable in any respect whatsoever for any damages caused directly or indirectly through the use of the services provided.
The use of the Service is strictly limited to solely those purposes related to the mailing of newsletters and other types of messages. Therefore, the Service is available solely for the uploading of files related to such function.
The images and/or the documents uploaded will be accessible solely from the messages sent or from the web versions of such messages. The area available is free of charge and unlimited. Under no circumstances may individual files (images, documents, etc.) be loaded, whether they are directly attached or accessible through links inserted within the communication sent through the platform, the size of which exceeds 20 MB (twenty megabytes). The Provider reserves the right to verify, at any time and without any advance notice, that the files saved in the Service administration area comply with the provisions of this article. In the event that such files turned out to not be connected to the mailing of communications through the platform, exceeded such maximum size limit, the Provider may proceed to cancel the files without any obligation to notify the User in such regard.
The traffic generated by a file saved in the console and connected within a message may not, in any case, exceed the following limit: number of recipients of the message multiplied by the weight of the file multiplied by ten (example: message sent to 1,000 recipients containing a link to a file of 0.5MB, the file connected may generate maximum traffic of 0.5 * 1,000 * 10, in other words 5,000 MB). Over such limit, the Provider, in its absolute discretion, may slow or limit access to the file, or eliminate the file without any obligation to notify the User in such regard.
Each message sent by the User must contain a functioning link that allows the recipient to unsubscribe (“Unsubscribe Link”) and therefore be removed from the mailing lists of subsequent e-mails, in addition to an indication of the disclosure information required pursuant to the legal framework on personal data, in accordance with the law applicable to the User who acts as Data Controller and taking into account the country in which the User operates. The Unsubscribe Link must be clear, easily recognizable and legible.
The cancellation of the subscription must be automatic, must take place within two clicks at the most and must not require the insertion of a password or the mailing of an e-mail. By using the standard Unsubscribe Link provided by the Provider, the cancellation will be immediate and automatic. Any requests to unsubscribe managed differently by the User will be monitored also through the insertion of sentinel addresses within the User’s recipient database and must be processed by the User within 3 (three) days from the request. The User shall therefore update the lists loaded onto the database of the service.
The User accepts that the characteristics of the updates of the Service fall under the Provider’s responsibility, and the latter decides the methods, quantities and timing of execution of the same.
The User is absolutely prohibited from using the Service for unlawful purposes, for the mailing of unsolicited messages (also known as "spam" and "spamming") to discussion groups on Usenet ("newsgroup") and/or to addresses of recipients who have no relationship with the sender or, in any case, who did not expressly grant their consent in advance to the receipt of the communications sent using the Service. Such consent must meet the requisites provided under the applicable legal framework and therefore be in advance, express, free, informed and with reference to specific data processing. Therefore, for example purposes only, the mailing to e-mail addresses acquired from Providers of Category Directories, to e-mail addresses published on the internet or otherwise obtainable from public directories, or to e-mail addresses created using automatic formulas based upon lists of the most common first names, last names and domain names shall be considered spam, and, therefore shall be prohibited.
The User declares that the Provider specifically prohibits:,
In all such cases, the Provider reserves the right to reduce the mailing speed until the risk of further violations has been excluded, and/or to immediately and definitively block access to and use of the Service, without any obligation to reimburse any fees for any unused portion of the Service.
Furthermore, the User expressly declares that the consent must be updated and shall remain valid for a maximum term of 24 (twenty-four) months, taking into account the most recent expression of will declared by the recipient in question.
The Provider, at any time, including in advance and starting from the free trial period (“Trial”), will be entitled to suspend the mailings through the platform and to request the User to provide documentation proving the existence and suitability of the recipients’ consent, in accordance with the above terms, to the receipt of communications sent using the platform. The User will have 10 (ten) calendar days, starting on the date of receipt of the communication sent by the abuse prevention service, to provide the documentation requested above. In the event that the User should refuse to provide the requested documentation or if such documentation is not suitable or complete, the Provider reserves the right to reduce the mailing speed until the risk of further violations has been excluded, and/or to immediately and definitively block access to and use of the Service, without any obligation to reimburse any fees for any unused portion of the Service.
In the event that the User were responsible/liable for the use of the Service for unlawful purposes and/or for the mailing of unsolicited or unauthorized advertising ("spamming") as described above, causing damage to the reputation of the Provider and/or to the operations of its Service, such as the registration of one or more mailing or second level domain IPs linked to the Service on a Relay Block List or international Blacklist (including but not limited to such blacklists as URIBL, SURBL, SORBS, SPAMCOP, SPAMHAUS, and others), or a blacklisting or relay block listing with any Internet Service Provider (including but not limited to such ISPs as Google, Microsoft, Yahoo!, AOL, Godaddy, Register, Aruba, Fastweb, Alice and others), the User shall be considered the sole and exclusive party responsible and liable for the breaches committed, and shall indemnify and hold harmless the Provider from and against any liability whatsoever in such regard, and the Provider reserves the right to take action in the advisable forums to obtain compensation for damages, whether suffered by the Provider itself or third parties, caused by such conduct.
Every e-mail sent must contain, in a clearly visible manner, a section called “about us” (or other name with an equivalent meaning) in the text or in the form of a direct link. Such section must contain the following information:
The Service makes available a social channel (“Social Channel”) for publishing messages on social networks.
At present, the social networks usable are Facebook, Twitter and LinkedIn, and the Provider reserves the right to extend them to other social networks (“Social Networks”). The Social Channel is activated by default, but through a special option, a User may deactivate accessibility to it.
Publications of messages on social networks are carried out with the User’s account on the basis of the following main functions:
A. Configuration of the social accounts (see the details in the section reserved to the individual social networks);
B. Creation of a new campaign
C. API (Application Programming Interface)
Access to the Social Networks takes place through API services publicly provided by the same. The User acknowledges that:
D. Management of passwords
The Social Channel does not memorize any password of the Social Networks used by the User, and uses on the contrary an access token (“Access Token”) that is returned by the Social Networks each time the User authenticates itself on such networks through the platform. A valid Access Token is indispensable in order to access the APIs of the Social Networks.
The Access Token may be invalidated for the following reasons:
If the access token has expired for the reasons listed in points a, b, c above, it is possible to request another one through the updating function on the platform.
E. Specific rules related to the use of Facebook
The use of Facebook through the Social Channel is performed through an application made available by the Provider. In certain scenarios this application may not be available. In such scenarios the User will need to create its own application and register within the Service the related "Application key" and "Application secret" codes. This implementation allows the User to personalize the settings in order to prevent the name of the application from appearing next to the post published.
Upon activation of Facebook as a Social Network in the Service, the User is redirected to a Facebook page on which the User must be authenticated with its own Facebook account credentials and must accept the conditions stated (the types of information of the Facebook user that will be made accessible to an application with a name related to this service are listed).
The periodic updating of the Facebook accounts registered on the platform is requested through a special button and, in particular:
F. Specific rules related to the use of Twitter
The use of Twitter through the Social Channel is performed through an application made available by the Provider or, if not available, through the creation of an application directly by the User. At present, Twitter, unlike Facebook, does not show the name of the application through which the post is published, but it cannot be ruled out that Twitter’s policies in such regard may change in the future. In such case, the User, once the application on this social network is created, must proceed with registering within the Service the related "Consumer key" and "Consumer secret" codes.
Upon activation of Twitter as a Social Network in the Service, the User is redirected to a Twitter page on which the User must authenticate itself with its own Twitter account credentials and must accept the conditions stated (the types of information of the Twitter user that will be made accessible to an application with a name related to this service are listed).
Twitter accounts, at present, do not require periodic updating (see Facebook) but it cannot be ruled out that Twitter’s policies may change in the future.
G. Specific rules related to the use of LinkedIn
The use of LinkedIn through the Social Channel is performed through an application made available by the Provider or, if not available, through the creation of an application directly by the User. In such case, the User, once the application on this social network has been created, must proceed with the registration within the Service of the related "API Key" and "private Key" codes.
Upon activation of LinkedIn as a Social Network in the Service, the User is redirected to a LinkedIn page on which the User must authenticate itself with its own LinkedIn account credentials and must accept the conditions stated (the types of information of the LinkedIn user that will be made accessible to an application with a name related to this service are listed).
LinkedIn accounts, at present, do not require periodic updating (see Facebook) but it cannot be ruled out that LinkedIn’s policies may change in the future.
LinkedIn prohibits third parties from keeping data belonging to users on their own systems, and for this reason the social channel does not provide statistics on LinkedIn accounts.