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How To Take Advantage Of Transactional Emails To Increase Sales

Email Marketing | Author: Andrea Serventi, 06/19/2018
They have a very high open and engagement rate. So why not optimize them to promote, upsell, and cross-sell? The following are 7 practical examples of transactional email marketing. For convenience, we still call them transactional emails, underlining their logistic, bureaucratic...
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5 Myths About Marketing Automation, Debunked

Email Marketing | Author: Andrea Serventi, 06/12/2018
Marketing Automation has been on everyone's lips for a few years now, yet many surrounding legends hinder its use. Let's clarify once and for all what it is and what it is not. Marketing Automation is still scary for marketers. Its rate of adoption, which was measured last year by the...
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